Their manifesto was so odd, completely the opposite of a manifesto that a party would offer if it wanted to win, with promises that nobody in their right mind would vote for such as making fox hunting legal (this would appeal to so few people but would put a greater majority off and is not exactly something which most people think is an important manifesto promise to keep).
All their other manifesto ideas were equally negative and odd, they weren't offering anything positive, just removing things from people (across the demographic spectrum) whilst promising nothing in return.
Then Theresa May's general performance during the campaign, not really behaviour that is conductive to getting votes.
Am I being unreasonable (and a bit conspiracy theorist
) to think that they ran a rubbish campaign so that they could water down Brexit and May is basically a patsy?