It's a good publicity stunt, but on a serious note, I am glad we are still living in a country where it's illegal to pay for votes.
I am getting really bored of these people who are all in favour of the democratic process, as long as their chosen party wins 
Defend your candidate, express your views, share your information, by all means. If the majority doesn't agree with you, then too bad. Keep getting involved, your message can still go through.