The Alzheimers advert starts off with loads of moody and gloomy photos of people, talking about Brexit and Leave, and respecting everyone, no matter what colour or creed ... more moody photos ... I'm thinking what on earth is this for? A party political broadcast of some kind? But its for a medical condition it turns out.
Now NatWest have just brought out a new advert "We are What We Do". Cue drammatic footage about saving the planet, world war two heroes, suffragettes, homeless people ... with sad music.
Weird, and a bit disturbing?