'when you're not in power it's easy to tell the people what they want to hear because you don't have to actually implement your ideas and demonstrate how economically challenging, if not impossible, they are'
Its the same in power - in fact the conservatives are monitoring social media and saying what opposition supporters are saying to shore up the reasons why people move away from voting conservative.
This is where the 'we will deal with the economic elites who are ruining the country' stuff came from,, even though all the factors that insulate against the damage of the 'elites' are being whisked away.
In fact what the conservatives are doing is everything they can to weaken the negotiation position of the country's most poorest workers - taking away health care, low wage protection, protection from exploitation in the workplace (massive fees for Employment Tribunal) and an inpenetrable benefit system. This means that people will be more desparate to take on jobs that INCREASE their poverty.
The sad thing is that the tory's ideas of business 'ug, do it cheaper ug' are so unsophisticated that they think this will make the country richer. We have a low wage culture already, and we are becoming the most unproductive workforce in the world (though partly this is due to class-based and outdated management practices as well).
So they are not a force for good in any direction I can think of that improves the whole, or the individual. What they DO do is increase the size of some of the fish in a dwindling pool, but that also increases the pollution.