Woman talking about sudden infant death on BBC just said that 55% of parents are unaware of the very basics of safe sleeping for newborns - sleeping on their back, in a clear cot. They also mentioned things like not covering their heads and only sleeping in bed with you if you're not drunk but that's not the 55% thing - just the very basics of sleeping on their backs without loads of clutter around them.
Where are all these people who do not know this? I had my first in 2003 and it was drummed into me, several times. Anne Diamond has been campaigning on putting babies on their back for about 25 years, and very effectively too.
Rubbish statistic, or are parents really so ignorant?