My DS is 5 and keeps going on and on about the last Star Wars - The Force Awakens. He's asked to watch it so many times in the last year but it's really not suitable (12 rating). Yet, toys, lunch boxes, games etc for these films (Spider-Man is another one) all aimed at his age.
Not expecting anything to change but just wondered if it's just me? His Christmas list is full of this stuff - should I avoid the merchandise? Or hope it bridges the gap until he's old enough to watch it?