but for all those people saying that a Staffy attack 'sells papers' or that the media deliberately hype up Staffy attack reports, honestly, you're wrong. If a Staffy attacks a child, at my paper we'd expect (and have had) about 19,000 web hits on the story. When a different and more unusual breed (...) killed a child locally we got 90,000 web hits. That's because a Staffy attack isn't that unusual. So actually I have no interest in demonising Staffys
A friend of mine is very involved with Dartmoor Hill Ponies. She attended an event with one and contacted the press. She made very clear that this was a DHP to distinguish it from a Dartmoor pony, because she wanted good press for the DHP. The press reported that she was giving donkey rides. Frankly, the last place I would go for reliable stats on dog attacks would be the press.
If I were being cynical, I'd look at the way different breeds are demonised in turn and say that part of what is going on is that the press report an attack by a particular breed whilst it gets hits and then ease up and turn onto the next breed when it ceases to sell papers to the same extent. I say in part, I'm not saying it explains entirely what's going on.
It bears repeating, Staffs are the 3rd most commonly owned breed in the UK. If you want to work out the risk of keeping them you need to factor that in. There are more staffies than otter hounds so you'll see more staffie attacks.
Added to which, we are currently relying on police reports; neighbour reports, and people posting photos from Facebook to try to work out what this dog is. I would have said I'll wait for the vets to say but actually, I think I'd go for a KC expert instead, given some of what vets are meant to have said, on this thread.