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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think the Malteaser advert is in really poor taste

560 replies

Bearbehind · 04/10/2016 21:55

Just seen a Malteaser advert where a woman in a wheelchair is talking to 2 friend in the park about her date.

The jist is she had a spasm, he enjoyed the repercussions, and whilst demonstrating her hand actions the malteasers shoot out of the bag and go every where.

Is it me or is that really bad taste?

OP posts:
PageStillNotFound404 · 06/10/2016 08:20

It's not a double entendre, because there is no second meaning to the conversation leading up to the visual joke.

A good example of a double entendre was the famous exchange between a Canadian newsreader and weatherman live on air. The weatherman had forecast a heavy snowfall which had failed to materialise. On the next day's show, the female newsreader linked to the weather with the immortal line "so Bob, where's that eight inches you promised me last night?"

notanetter · 06/10/2016 09:08

I think its non-double-entendre status has been established, yes.

We all have our lines regarding 'tastefulness'. Clearly, the OP is ok with chocolate being used to simulate a penis, generally. She is fine with simulated oral sex, and passive female satisfaction. But simulated ejaculation is a step too far.

Me, I'd rather have a cheerful story about accidental wanking than an exploitative soft-focus shot of a women being brought to orgasm by her shampoo.

SoupDragon · 06/10/2016 09:12

I think its non-double-entendre status has been established, yes.

Clearly not for everyone.

notanetter · 06/10/2016 09:13

I'm taking silence as an admission of defeat, SD...

Dawndonnaagain · 06/10/2016 09:22

Francesca Martinez last night on television:
'When I try putting a condom on my boyfriend, I spasm, it's all over before we've started!'

Brandonstarkflakes · 06/10/2016 09:25

When I first heard about this advert I was a bit Hmm but if its on after the watershed then what the fuck is the problem???

Personally I find all of the maltsters adverts completely cringey, including the one about running over the bride's foot, but espscially the one with the cupcake boobs. The acting is just absolute crap and they are just so, 'oh look at us with our normal conversations which are actually completely contrived and wooden'.

Brandonstarkflakes · 06/10/2016 09:30

While we are on the topic of inappropriate ads though, what about the one for the mattress that's on at the moment. 'Because you do more than sleep in bed' while some rubber arse shaped mattress testers bounce up and down on the mattress.

Is that one even kept for after the watershed? Shock

derxa · 06/10/2016 09:47

but espscially the one with the cupcake boobs. The acting is just absolute crap and they are just so, 'oh look at us with our normal conversations which are actually completely contrived and wooden'. I love that one. Blush

Laiste · 06/10/2016 09:50

itsmine Wed 05-Oct-16 14:10:44 - As has been said disabled people tell bad taste jokes, talk about sex whatever, we all do. There's a time and a place for it though and a chocolate advert isnt it.

There's no right or wrong here really.

  • You find it funny, or you don't.
  • You mind references to wanking in an ad, or you don't.
  • Your gut reaction is either ''oh good - disable people being seen talking about sex'' or ''Oh look, Mars have clearly seen a 'double attention grab' marketing opportunity here and jumped right in''. (Disabled people and sex). I'm a bit cynical so my gut reaction is the later.

FWIW I fall into the it's not a double entendre camp. Ox Eng Dic says Double Entendre is:
''ambiguity, double meaning, suggested meaning, suggestiveness, innuendo, play on words, wordplay, pun.

I don't see any of those things. There's really no subtlety or word play or ambiguity. She's describing wanking and chucks the maltesers about to represent the ejactulation. For me it's correctly:

Symbolism
something used for or regarded as representing something else; a material object representing something, often something immaterial; emblem, token, or sign.
Oxford Dictionary again.

Ohyesiam · 06/10/2016 10:15

The thing I find offensive in adverts is the sanitising or idealising of sex, the implication always being that only really pretty women do sex and that they look pretty all the way through. When I was young I felt both objectified and left out (depending on the ad).
To me it is really refreshing to see a disabled woman sharing a sex joke, apart from (I imagine) being fantastic for disabled people to see themselves being represented as actual full humans, it gets away from the narrow exclusive group of model like people deemed good enough to advertise stuff to us lesser mortals.

I would day this ad was a breakthrough if it wasn'tso very long overdue.

Ohyesiam · 06/10/2016 10:20

Oh and it's not a double entendre as there is no ambiguity.
And it doesn't make me want to buy maltesers, but not a lot would.

StartledByHisFurryShorts · 06/10/2016 10:21

It is not a double entendre. The dialogue specifically says they were getting "frisky".

Bearbehind · 06/10/2016 10:23

A child wouldn't understand the second meaning of Mrs Slocombe's pussy - that doesn't make it a single entendre!

I don't get your argument there multivac

Mrs Slocombes pussy is a double entendre. It has an innocent, literal meaning and a smutty alternative.

This advert is not a double entrendre. There is no second meaning.

A child might think the lady just dropped her sweets but that is because they don't understand, it's not due to the action having any other actual meaning than ejaculation.

It's like a child catching their parents having sex- they might think they were doing whatever their parents explanation is but it doesn't change the fact they were having sex- the parents alternative description isn't a double entendre.

OP posts:
Bearbehind · 06/10/2016 10:28

laiste, you do realise lrd will be beside herself after your quotes from the Oxford Dictionary.

They are further confirmation the fact her grasp on the English language isn't quite what she thought Grin

No one has agreed it is a double entrendre since I started the straw poll.

Funny the way some threads go isn't it?

OP posts:
metaphoricus · 06/10/2016 10:54

I've only been reading MN a short time, but this isn't the first thread that reminded me of the old saying "When you're up to your ass in alligators, it is difficult to remember that your initial objective was to drain the swamp"

Bearbehind · 06/10/2016 10:56

Is that a double entrendre metaphoricus? Grin

OP posts:
RhodaBorrocks · 06/10/2016 11:16

I was going to say "It's a metaphor Daddy!" But I see its already been said.

Interestingly the Live at the Apollo shown on BBC2 last night after the Sally Phillips documentary was the one with Francesca Martinez, the comic with Cerebral Palsy. She made 2 jokes that were very similar - when men ask her does she shake during sex she says 'depends how good you are' and the second was that she doesn't put condoms on her boyfriend as it wastes them because her hands shake so much he's finished before she is! Go and watch it on iPlayer, she's hilarious.

As crude as many feel the ad is, they wouldn't be able to be as open as that and get past the censor, so the malteasers are substituted as a visual metaphor because 1. they're the product and 2. the shock factor. And it's worked pretty well imo. They've managed to:

  1. Advertise their product
  2. Include a disabled actress in a 'nornal' situation
  3. Make a disability joke that is bloody funny and not at the expense of the disabled themselves (which happens too often)
  4. Shock enough people that there's now a 16 page thread on one of the largest parenting sites in the English speaking world.

Job done, I'd say. Grin

LRDtheFeministDragon · 06/10/2016 11:23

Of course I'm not 'beside myself'.

I just disagree with you, and think you're being daft in failing to recognise that this is a double entendre. It fits the dictionary definition, too - it's an innuendo with double meanings.

Btw, the word you're trying to use is 'quotation'. 'Quote' is the verb.

Bearbehind · 06/10/2016 11:39

Lrd THERE IS NO DOUBLE MEANING

Someone spilling sweets doesn't mean anything.

You are clearly not going to admit you're wrong but seeing as no one else still agrees with you, I can live with that.

Your superior comments like my lack of grasp of the English language and the fact your undergraduates would unstandardised this better than me really wound me up.

Even if you had a point, that kind of condescending, patronising tone is completely unnecessary.

As it stands, because you are wrong, it just makes you look a bit of an arse.

OP posts:
Bearbehind · 06/10/2016 11:41

Just noticed the patronising correction of quotation/ quote in your last post.

Really?

Get over yourself.

OP posts:
metaphoricus · 06/10/2016 11:44

This is an example of a quote. "There are none so blind as those who will not see"

IceBeing · 06/10/2016 12:05

I'm still going with 1.3 entendre....

Nermerner · 06/10/2016 12:08

Maltesers = jizz

Gavel

IceBeing · 06/10/2016 12:09

oh I haven't seen a gavel in ages.....very nice - good polish on the wood

bibbitybobbityyhat · 06/10/2016 12:42

Is there anyone else on this thread who thinks it is a double entendre apart from LRD?