To wonder who has done what to get Majestic Wine a whole free feature on National Radio?

[wasonthelist]

R4 You and Yours currently doing a very thorough piece of marketing for Majestic Wines. It is funny how the BBC goes on about being free of adverts, then does these super advertorials for their mates and any minor celeb with a book to plug.

Sorry I missed that. Will have to listen to it if i can find it.

Really? I listened to the same piece and they gave them quite a grilling on the failure of a key marketing strategy in the US that had caused them to issue a profit warning. Also discussed the difficulties in separating their restaurant/ commercial business from their retail arm. It was an interesting piece but hardly a advertorial.