So MacMillan have the cake and now the Go Sober October. If it's not them it's BUPA or Bear Grylls banging on about cancer.
When I'm watching the telly in the evening and wanting to watch intellectually stimulating mindless crap on TV; every other bloody advert is about cancer.
I don't need to be reminded every 30 minutes that it's "the fight of my life".
I'm battered and bruised after surgery, I've spent 4 bloody hours at the hospital where they've taken all my blood and replaced it with radioactive dye; and I know I'm right in the middle of the fight.
I know I'm being ungrateful and unreasonably annoyed 
Anyway I drink rarely, one Christmas to another (although I did get spectacularly sloshed last Bank Holiday). Staying sober for October wouldn't really be a big sacrifice for me.
Would I be unreasonable to get pissed in October instead... hence the title October Fall Over ?