The Government's leaflet will sway very few people. It's too large for the average person to open and even more so to digest.
The size of the leaflet will just reinforce the views of some people that it's all too complicated so they won't vote. I hear that view a lot.
It also goes a bit OTT to the point where it's not consistent with Cameron's own assertion in the House of Commons that the UK will survive outside the EU. People have seen through Project Fear and just find it laughable now.
If this EU referendum decision were really that important to the future of the UK there is ABSOLUTELY NO WAY the decision would be left to the British public.
The possibility that the Government's recommendation could be rejected on what the Government now maintains is such a critically important issue, would be a total abrogation of the Government's duty to govern that country in the interests of its people
It would be like asking people to vote for war or not. It doesn't happen. It's too important.
The REALLY important decisions are taken by the Government alone. The EU referendum is an attempt to coerece the public into rubber-stamping the Government's own preferred solution that the UK stays within the EU.
Regarding the funding of the leaflet.
There is now a rush to produce and distribute as much referendum resource as possible before al referendum expenses must be accounted for and declared. That period of accountability does not start until mid April.
The Leave campaign does not have a leader, not because it has chosen not to have one, but it is still waiting for the Electoral Commission to formally decide who should lead the Leave campaign.
When the Electoral Commission has made that decision, the Leave campaign will be able to access public funding to promote the vote Leave cause - just as the remain vote side will. Both sides will be constrained in their spending.
But until then the Government will use tax-payers money to fund Remain leaflet drops and the Leave campaign will rely on voluntary donations.
So it's incorrect for commentators to attempt to portray the Leave campaign as in some kind of disarray because it has no formal leader - it has no formal leader because it is still waiting for the Electoral Commission to appoint that formal leader.
In the meantime we all carry on fighting this campaign under various banners and with donated money.