My ds birthday is close to Xmas and this is the only time of year he has presents and not lots of say 2 at Xmas and 1-2 birthday from is plus a few more from family. He gets more Occasionally in the year he will get something small from a boot sale or similar.
He loves watching you tube videos of people opening Xmas, birthday and Easter gifts. His face totally lights up and makes me feel guilty! I wouldn't go to that extreme as some of the videos even if I had lots of money but would definitely buy more and odd bits trough the year too.