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To think the 'Disrespect NoBody' ad campaign is horribly sexist?

1004 replies

p4rmaviolet · 28/02/2016 21:22

Not sure if this has already been discussed but has anybody else seen the 'Disrespect NoBody' TV adverts that are supposedly raising awareness for healthy relationships and domestic violence?

Every single scenario in the advert is targeted at men abusing women whether it be physically or emotionally. Y'know because men are never victims?

Angry
OP posts:
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12
BathshebaDarkstone · 29/02/2016 07:45

My XH was a victim of DA, this was a contributing factor to us splitting up, as it seriously damaged his personality. I think DA against men should be highlighted more.

neonrainbow · 29/02/2016 07:48

The campaign is not just about domestic violence. It's about domestic abuse which has multiple facets. I think we probably all know at least one man who is in an emotionally abusive or controlling relationship. Would it have been terrible o have one small element of the tv campaign to be aimed at males in a straight relationship?

PrettyBrightFireflies · 29/02/2016 07:49

I think DA against men should be highlighted more.

I agree - but not at the expense of support and protection for women, who are the most prevalent victims.
If money is tight, it should be prioritised where it can do most good.

Helmetbymidnight · 29/02/2016 07:50

Violence against men should be highlighted more.

But that doesn't mean that campaigns about domestic violence that may/or may not focus on male perpetrators are sexist.

I expect op and his nice friend are too busy fuming about 'black lives matter' at the oscars to reply, eh. How dare anyone talk about black lives, the cunts.

maybebabybee · 29/02/2016 07:50

Would it have been terrible o have one small element of the tv campaign to be aimed at males in a straight relationship?

Yes, actually, IMO.

They want their own campaign then by all means let them launch one. They are separate issues though. Anyone who thinks otherwise is deluding themselves.

OhShutUpThomas · 29/02/2016 07:51

Would it have been terrible o have one small element of the tv campaign to be aimed at males in a straight relationship?

Have you actually watched it? Some of it could well have been - it's all pretty neutral.

Helmetbymidnight · 29/02/2016 07:52

I don't get how you know the males aren't in straight relationships in the ad?

PrettyBrightFireflies · 29/02/2016 07:52

Would it have been terrible o have one small element of the tv campaign to be aimed at males in a straight relationship?

Only advertising professionals know the answer to that - I'm guessing here, but I assume that the HO was a paying customer and the ad was put together to maximise impact.

OhShutUpThomas · 29/02/2016 08:05

Nothing to say, chrismet?

Here's what people like you tend to fail to grasp. If women have problems for which they need to access support, it's a long slog. We need to campaign for it, campaign for awareness, acknowledgement, funding, support. Then we need to ensure that other women who need it can find this help. Then we need to ensure that places can remain open, secure further funding.
Then we need to try to change public views and attack the root of the problem.

If men have problems for which they need support, they tend to shout 'WHY HAVENT YOU SORTED THIS OUT FOR US YOU UTTER MEN HATING CUNTS, YOU JUST CARE ABOUT YOURSELVES YOU SELFISH BITCHES' to the nearest woman.

Think about it.

Jasonandyawegunorts · 29/02/2016 08:40

Wasn't there a similar campaign about DV towards men fairly recently. I'm sure I remember someone whinging about it on MN saying it was stupid because the vast majority of DV victims were female.

Yes there was, and yes that happened.

BathshebaDarkstone · 29/02/2016 08:45

I should say that XH dropped out of university because of the abuse.

AliceThrewTheFookingGlass · 29/02/2016 08:52

I agree with the OP. I noticed the first time I saw it that it implies only men can abuse and women be victims.

It reminds me of the alcoholic couple how lived a few doors down when I was a young child. She used to beat the living shit out of him in their front garden whilst he sat cowering on the floor. This happened at least once every few weeks but you could hear her shouting occasionally if you walked past their house. It's only really now that I realise that nobody gave a shit. The entire street knew what was happening and nobody ever did anything. I think the police were called on one or two occasions but

limitedperiodonly · 29/02/2016 09:04

Modern wimmin! With their freedoms and liberties! The fuckers.

Grin
AliceThrewTheFookingGlass · 29/02/2016 09:05

Shit.

*two occasions but that's about it.

A male DV victim is just as important as a female DV victim. Neither sex deserves to be a victim of DV and both sexes should be entitled to help and support. The fact that the majority of victims are women doesn't, or rather shouldn't (because some views here seem to suggest other wise) mean that women are more deserving of help, support and campaigns.

It wouldn't have been hard to have a more balanced advert and I honestly don't understand why so many posters are opposed to this suggestion.

DrSeussRevived · 29/02/2016 09:06

Lots of older women have motorbikes, no doubt, but you can bet your boots a motorbike safety campaign from the government would have a bias to depicting the sex and age group most likely to die in motorbike crashes.

Horribly sexist and horribly ageist? Or just using public funds to target the largest amount of people with a limited budget?

PrettyBrightFireflies · 29/02/2016 09:11

The fact that the majority of victims are women doesn't, or rather shouldn't (because some views here seem to suggest other wise) mean that women are more deserving of help, support and campaigns.

I don't think anyone's said they are more deserving.
What has been said is that if resources are limited, they should be used to maximum effect.

AliceThrewTheFookingGlass · 29/02/2016 09:13

DrSeuss

In the same vain a lot of pilots are men and a lot of flight attendants are women. The majority of models are also women. An airport colouring book depicts this..

Horribly sexist? Well according to a thread recently yes it is. some women are pilots and so the book should depict this..

Jasonandyawegunorts · 29/02/2016 09:16

There are campaigns giving information to Abused men.

Jasonandyawegunorts · 29/02/2016 09:18

It's not like it's a totally unrepresented area.

OddBoots · 29/02/2016 09:20

"In the same vain a lot of pilots are men and a lot of flight attendants are women. The majority of models are also women. An airport colouring book depicts this..

Horribly sexist? Well according to a thread recently yes it is. some women are pilots and so the book should depict this.."

Apples with oranges. One is a a criminal act we want not to happen at all to anyone of any sex by anyone of any sex and the other is regarding career paths that need widening of access to those under represented in those careers.

DrSeussRevived · 29/02/2016 09:21

Nope. Government money needs to be targeted to reach the maximum number of people. Though men can get breast cancer, the screening programmes and self checking advice targets the most at risk group.

A commercial airline producing a colouring book is different. Surely that's obvious.

OhShutUpThomas · 29/02/2016 09:21

All the people saying the ad is sexist - how many of you have actually watched it?

AliceThrewTheFookingGlass · 29/02/2016 09:24

I'm not debating that there isn't support out there at all. I'm simply saying that this advert should have included it. it's on TV, it has a much wider audience than a campaign you would have to google to stumble upon yourself.

PrettyBrightFireflies · 29/02/2016 09:26

Well according to a thread recently yes it is. some women are pilots and so the book should depict this..

The difference is the intent of the material.

The colouring book is a marketing tool to encourage parents to select that airline. Reinforcing gender stereotypes in that context is casual sexism.

The DV ad has a preventative message - and therefore is targeted in a way that maximises impact. It is deliberately targeted at women in order to maximise the number of victims who benefit. A gender-neutral ad would benefit fewer women, but the number of men who would benefit would not offset that, so fewer victims would benefit in total.

AliceThrewTheFookingGlass · 29/02/2016 09:34

The pilot thing was a direct response to this.

Lots of older women have motorbikes, no doubt, but you can bet your boots a motorbike safety campaign from the government would have a bias to depicting the sex and age group most likely to die in motorbike crashes.

I was not comparing it to this DV advert.

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