limitedperiodonly I agree, it is too long, but then I am not the target audience, I am 50!
I also think in that video, too much time waiting outside a cafe, WTF was the parent thinking when they did not come in all night, far more worrying than a nude selfie (to me).
But I do think it exposes some of the issues, if you will excuse the pun.
What I would rather see is the three options of the 'fruit' one for all perspectives, with real credible actors who are the age of the target audience.
E.g. how not to pressurise and how to resist pressure. Adverts should tell/advise/help young people deflect pressure, give them smart answers and empower then to know they can say no, not just show them what the crap looks like when it hits the fan after they wrongly say yes, IMHO.
UnderTheGreenwoodTree totally agree.
Another important factor on the sexting issue is that it can happen 'anonymously' on line. The person who appears to be talking to a young woman or man on line may be represented as a woman, a young attractive women saying to a young lad, send me some pics, but it could be a male pervert. So there is a huge area of ambiguity over this specific issue. Obviously when people are in relationships they know if the partner is male or female!
I know I keep going on about sexting but that is because it is the 'newer' aspect of this, and things have developed so fast. there have even been instances of young people taking their lives or attempting it because of nude photos etc.
The ad is ambitious to tackle all these issues under one umbrella.
The other issue is that to be honest for me it is not really just about respect. Do I think men will start respecting women simply because the ad says so (or vice versa)? No, what we need to do is empower everyone, female and male, to resist any pressure, resist coercion, report violence, aggression and to make everyone aware of the laws that say that those who abuse others will be punished by law. If they can respect each other anyway, fab, but even if they do not, some behaviour is unacceptable, it is not cool, it needs to be expressed in a way that makes people realise what jerks they are being!
That's why I like this advert because it shows an alternative option.
It's a bit disturbing/maybe triggering. It's a bit off topic, but it shows that there are different ways to educate.
Must go to work, bye for now.