To think the 'Disrespect NoBody' ad campaign is horribly sexist?

[p4rmaviolet]

Not sure if this has already been discussed but has anybody else seen the 'Disrespect NoBody' TV adverts that are supposedly raising awareness for healthy relationships and domestic violence?

Every single scenario in the advert is targeted at men abusing women whether it be physically or emotionally. Y'know because men are never victims?

No shit, Sherlock

Except < um > it is.

My reason for posting is because I don't like to see inequality or discrimination of minorities

So do you think that all prevention and support campaigns and services must be equally available to everyone - even if that makes them less accessible to the majority of people who they are targeted at?

2 women a week are killed by male partners or ex partners. If men are killed by partners, it is nearly always male partners, or female partners where there is a documented history of the man abusing the woman.

So yes, maybe one of the adverts should have included a gay man.

Are you suggesting gay men don't have rights?

It is not the case for any crime that a false allegation carries the same sentence as the crime.

I assume that you campaign for this with respect to false claims of fraud, burglary, ABH as well. Or, let me guess, just rape?

What???

What???

The sentence should reflect the harm done to the person. Offences against a person (person of any gender) should have greater consequences than theft of property. The advert should have included minorities of abuse as well as gay men (and women)

Sorry cleats, mis-read, gay men (and gay women) should have rights. I think we agree

Are you suggesting gay men don't have rights?

nice try. Where did you get that from?

Yet another advertising professional posting on the thread.

sherlock If you believe that the advert is discriminatory because it excludes male victims, you can complain to the Advertising Standards Authority. If they agree, they will uphold your complain and may administer a fine.

Eh? Yes, rape should carry a greater sentence than burglary. What's that got to do with sentencing for false allegations?

Incidentally, I assume you are familiar with the Keir Stamer report on the low number of false allegations. If not, you know where Google is.

Off to do something less painful now, ta ra.

Thanks for the advice, I intend to

And I'm so sorry us bitter old harpies don't measure up to your view of 'compassionate women.' Maybe we're womaning wrong? How should we be doing it?

I'm not targeting single people on here, but if you wish to target me feel free. As a previous poster said, the issue with the advert is all the perpetrators are inferred as being male.

It suggests a man checking a woman's phone or telling them what to wear is wrong (which it is). It doesn't however say that a woman doing the same to a man is wrong. This is what is unequal. Offend me on a personal basis as much as you want, I still believe in equality.

Sherlock If you disagree with an advert, do what others do and put a complaint into the ASA. It really isn't that hard.

It suggests a man checking a woman's phone or telling them what to wear is wrong (which it is). It doesn't however say that a woman doing the same to a man is wrong.

Well, why would it?

The target audience of the advert are women. It's been compiled in a way, and broadcast at a time, that maximises it being seen by the target audience.

If men were the target audience of the advert, then the advert would be very different. It would have been broadcast at a different time, and it would have included different imagery.

There's very little point in targeting an advert at women, and then including a message aimed at men in the content. It's just not good marketing!

Sherlock A complaint to the ASA would have taken less time than your comments berating women of which you have assumed had some indirect way to influence the marketing team.

Why don't you ask them them what their directive was?

It may be good marketing, but my view (and that of other posters) is that it is not fair in the way it handles/approaches and from a male perspective demonises men. The ASA will make its own decision on the number of complaints I'm sure. If it is taken down, it will be one of many government campaigns ruled inappropriate. When there is an advert that demonises women, I'm sure you will be equally vocal.

When there is an advert that demonises women, I'm sure you will be equally vocal.

Until no one abuses anyone else in society, I will believe that this type of awareness raising is necessary.

There are men who behave in the way portrayed in the advert - it's not demonising anyone, it's the truth.

There are women who behave that way to men, but that's ok right

I never said it was good marketing, it is an advert . If you think it is unfair, complain to them, your complaint is with them not MN so take your grievance there.

It suggests a man checking a woman's phone or telling them what to wear is wrong (which it is). It doesn't however say that a woman doing the same to a man is wrong.

Programmes about drink driving often show a male driver. I've never watched one and thought 'Great! Girls are OK to do this!'

my view (and that of other posters) is that it is not fair in the way it handles/approaches and from a male perspective demonises men.

It doesn't 'demonise men.' It shows reality. Men beat, rape, abuse and even kill women on a far too regular basis. That's kind of why the adverts are needed.

If men don't want to be shown as the main abusers of women......then perhaps they shouldn't be abusing women? Obviously not all are like this. Obviously.

But it intrigues me that when the problem is men being portrayed as violent and abusive towards women (because too many are), the reaction of other men isn't to say 'hey, we need to do something about this.'
It's to complain to women that we're making them Look Bad and that we're all bitter and unfair.

Bewildering.

There are women who behave that way to men, but that's ok right

No ones said that
But the overwhelming majority of abusers are men. You may not like it, but it's not our fault.