We aren't stupid . We all know how to lose weight
Partly true,
Yes everyone knows if "Calories In" exceeds "Carloies Used" then weight is gained.
But walk round any shopping centre or town centre and you will see morbidly obese people. Not just a bit of a muffin top but health harmingly obese. Walking is difficult. Breathing sometimes. The Looks from other people. the judging.
"Oh, it's Naughty But Nice"
"Oh, I'll start The Diet on Monday"
"I've had a shit day, I need something nice"
"It's cheaper to buy a McD than buy veg and chicken then cook it"
I've lost a stone and a half (yes, Go Me) but it is bloody hard going. I read the labels for ingredients not fat content or how many miles I need to run.
And before someone says I'm being sizeist or Fat Shaming or whatever ClapTrap shit is "the term used", I work for the NHS.
I see the effects of weight on joints, health and the Diabetes epidemic.
If I went up to someone and said "If you had a choice and could wake up tomorrow a size 10, would you"
How many would say "Nah, fine as I am"
Not many I'll wager.