He had one for his favourite team for his birthday but it was the 14/15 strip and now he wants the the 15/16 strip. I think he has only asked for it because some gobby sod at school has passed comment a couple of times on him not having the latest strip. DS is very sensitive and painfully aware of who is cool at school and feels very much that he is not 
It's an expensive item to buy for christmas and I don't feel happy buying it just because ds thinks it will make him popular with the "cool" kids BUT I remember being the kid with the fake NAFNAF jacket off the market at school and how crap that can be. That said DS does alright and certainly has a lot more than some.
So what would you do? On the one hand I want to get him it because I remember what it was like at school but on the other hand I would like him to be a bit more resilient and not give a shiny shit what others think and it's just life isn't it that someone will always have more than you do?