My daughter heard one of her new university flatshare friends say that her parents had "started weaning me off 'brands' a few months ago" in preparation for university. My daughter thought this was hilarious as we do not give a monkeys which brand of baked beans we buy - it's all about cost for us. Then several of the other flat sharers said their parents had done the same! Turns out they thought we were positively common not to buy our child 'brands'. Are there really people out there who just buy branded food and sod the expense? The food industry must love them!