I think that if bus and train companies had half price travel for those travelling with children over the summer holidays that more people would use busses/trains and the company would make more money.
I'm in Yorkshire and there isn't much to do that's free or cheap that's also within walking distance for kids. There are several places that are within a reasonable bus journey time-wise but cost a fortune as it means going from West to South which is covered by two different bus companies, meaning two day tickets are needed which make it cheaper to get a taxi. If it was half price or one ticket was valid on any bus then I'd use the bus much more over the holidays. I could go to Manchester and back for the same as it costs to go to a city 10 miles away by bus.
So aibu to think that bus and train companies would make a small fortune by having half price fares for those travelling with children over we r the summer holidays?