I understand the construct, but I don't entirely agree, and I don't see where you are going with it. Is it just an observation of the mechanics of perception that you are trying to question?
I think women have been objectified by men since we know recorded time to have begun. This is not disputed. To a certain degree, anything predations written word is pure speculation and supposition, but in all likelihood, I'd suggest they are right. I'd suggest cavemen were objectifying cavewomen and speculating on their desire ability as a mate.
I'd also suggest that women have always known that men select partners based on visual clues as to their fertility, youth, health etc. and since time began have played to their advantages, and judged themselves and others around them as a way of measuring themselves.
This will not change. It is natural human instinct.
Now, the modern concept of 'media' has developed to, among other things, to stimulate those base instincts. To connect with us and try to convince us that they are required as part of being a modern human being. They are a product, and they must perform this function well in order to survive. If they do not sell, they cease to be and a lot of people lose a lot of money.
What is in question here is whether or not it is desirable for media to be playing to these base instincts in order to generate revenue. Whether it is moral. Whether it benefits people (either the reader or the person he passes in the street). Or whether indeed there is any valid arguable reason for such media to exist.
I'd suggest the answer to most, if not all, or those questions is NO.
But... We have freedom, and so long as freedom exists, there will be people who will make money exploiting the base instincts of human beings. You cannot remove or suppress the human instinct that is being appealed to in both men and women by these publications. The only thing you can do is introduce censorship.