I have had to buy my second charger for a macbook air today. I do not do anything to the cords, but they have frayed where the lead attaches to the computer. The rubber is really soft and could be reinforced more. Do apple not make them stronger for a reason?
Git Assistant in apple store today kept saying to me 'oh mine has never frayed'. Well, bully for him.
Any ideas on how to reinforce it? Tape or a biro sleeve? At 65 blasted quid, it should already be reinforced by apple.