So I upgraded my phone and they asked me if I wanted to trade my old one in for the bargain price of £10(!!!)
I agreed and then she advised me to take it to "Geek Squad" and they would transfer all my contacts, photos etc over to the new phone for me and because I was trading my phone in, it would only cost £5 instead of £15 for this service 
(It's an iphone) So I asked could I not just plug it into my itunes account and sync it to which she just said .... well yes you could.