I think that the reality is that most people don't admit to voting tory because they don't want to be called nazis, racist, be accused of discriminating against the disabled, or hating the poor or hating students.
Of course this ignores that the bedroom tax was discussed before 2010, ATOS were around assessing disability claims before 2010.
ATOS were there telling people if they would walk across a room that they could work a week or loose their money under the labour government.
Essentially, according to most people's political logic if you voted Tory then you must hate other people. then the same is true of labour. - maybe that you have other people and look smug about it if you vote Tory, and hate other people then lie about it if you vote labour?
The only real difference between tory and labour that I see is fox hunting, - and Tories probably only hate foxes because they are red.
Labour did nothing about non-domiciles whilst they were in power for 13 years, Tory/Lib dems passed a law at least requiring the people who sit in the house of Lords dictating law to pay tax in the country!
Labour also first introduced tuition fees...
Then of course there are all the stories about labour businessmen who benefited from cosy contracts under then last labour term, questions about Labour MPs own business interests not paying tax in the UK and moving money offshore, (in the case of Margeret Hodge her own company was busy moving money out the country not to pay tax whilst she was sitting on a committee and grilling starbucks/google/amazon about doing exactly that!)
Then there is the (ex) leader of the labour party (ed) billed as a true socialist who re-wrote his dads will so that he could save £100,000 in tax on the estate that he was left.
not technically illegal, but hardly a great example of socialism.
I'll add Ed Milliband to my mental list of people that desperately want an NHS, so long as not very much of their money goes to paying for it.
(a few of my friends are on this list, - militant labour supporters who spout off a great deal about social responsibility and evil Tories before admitting that they might not quite declare all their income all the time.
Regardless which of the two biggest parties you voted for you're going to get a bunch of middle/upper class privileged knobs, who all go to a handful of top universities, who in most cases didn't need to pay for their education - and wouldn't have really noticed the dent in the family fortune if they had. who have no regard for any kind of working people, and yet will attempt to throw you a bone, but only in the form of platitudes.
A friend said to me that they trust I voted labour, to which I said I did not, they immediately assumed I voted Tory and said how could I vote Tory, I've got no money already... long story short I didn't suddenly become poor in the last five years!
when you consider how actually, and morally bankrupt the labour party have become (and really lets stop saying that they are a party of the left because they really are not!) why aren't move people ashamed that they voted for labour?!
To end my rant, I'm also getting sick and tired of hearing on the news about Ed Millbands "Cerebral Socialism" and how as well as (according to Tony Blair) being too stupid to know what to vote for in a referendum over Europe, the labour party were too "intelligent" and "high brown" to get their message across to ordinary people.