To think the Homepride advert is fucking creepy?

[TheCunnyFunt]

The bath scene at the end, just, wtf!?!

It's creepy. YANBU.

Yeah I think it's supposed to be creepy. The focus on blank non moving face against jaunty but slightly "off" music. They were going for slightly creepy.

Now why they were going for creepy is beyond me and I'm in the industry...

We saw it two nights ago. Creepy and weird. Totally wrong for the product…what were they thinking?

I knew it was that advert

I was all wtf when I saw it first.

Yes, why they were going for creepy is a question I'd love to know the answer to. That blank face should be in a horror film not a bloody food advert it's the stuff of nightmares. Nightmares I tell you!

yes...creepy!

That's very odd.

Also, why would mum 'especially' love Homepride?

I think it is quite funny in an unnerving way.

It's creepy and I don't like it.

I think it's funny, and it's memorable. Job done from an advertising perspective I guess?

So creepy and bizarre. And YES to the previous poster, why 'especially' mum?

What's Fred got in his hand over the bath?

It's done it's job. I hadn't seen it but I have now. I also didn't know Homepride made sauces (thought it was flour)

I found it quite creepily amusing when the kids had done the drawings of Fred etc. but not the bath bit. That was just too weird.

Just being memorable can't be the sole aim though? Surely we should also want to buy the product? I really don't. It possibly slightly puts me off.

Maybe the advertising mind behind it had a sudden bitter break-up, and we're seeing the fallout from his relationship, depicted in oversized floury-man scenes. Maybe he caught his wife being loomed over by a large pale man in a bowler hat and liking it. The unnerving offspring of Bake Off and Clockwork Orange.

That'll sell your jars, Homepride. That'll sell them.

Wasn't this ad on TV last year? It disappeared quickly and I assumed it was quickly ditched due to the Frightening Fred Factor.

Wasn't this ad on TV last year? It disappeared quickly and I assumed it was quickly ditched due to the Frightening Fred Factor.

Quote from premier foods brand owner on the launch of the ad "Our job was to retain the loveable nature of this iconic character whilst pulling him into today’s modern world and therefore helping to position Homepride as a brand suitable for the needs of today’s families.”

Loveable loveable swing and a miss love.

So todays modern world involves a creepy blank eyed smiley man bathing another mans wife?

Interesting! Dd who is 12 saw it last night and was telling me about it in much the same tone! Tonight it came in so she urged me to watch but they had chopped the end off the advert!

Yikes.

Is it some kind of anti-feminism allegory? Has Homepride been taken over by fathers for justice? If you play it backwards does Fred's face morph into Nigel Farage chanting 'vote ukip... vote ukip...' while doing rainbow hypno eyes?

So many questions. Didn't make me want to buy pasta bake sauce though.

I sort of like it's awkward vintage humour.

Loveable?

He reminds me of Mr Ben. If Mr Ben slithered his way into a family with the intent of doing pervy things to the mum. And drowning the dad face down in a saucepan of pasta sauce.

But no...I wouldn't buy the shite either.

It's utterly horrible and creepy, and every time I look at these sauces in the supermarket I will now be imagining this hellspawn in my kitchen and shuddering. No way am I buying these now.

Is Fred giving the mum pleasure in the bathroom?

Not very wholesome is it?

Maybe the advertising mind behind it had a sudden bitter break-up, and we're seeing the fallout from his relationship, depicted in oversized floury-man scenes. Maybe he caught his wife being loomed over by a large pale man in a bowler hat and liking it. The unnerving offspring of Bake Off and Clockwork Orange.

That'll sell your jars, Homepride. That'll sell them.

Brilliant post Manhattan :o really made me laugh!