I like it. The insinuation that mum is having an affair with the Homepride mascot makes a refreshing change from the usual ads where mums are seen as heavily burdened, downtrodden saps with incompetent husbands (don't get me started on the one about the muffins) whose only pleasure in life is cleaning their kids' PE kits or serving up some Bisto.
What next? Ronald McDonald on Tinder? Uncle Ben doing a paternity test on Jeremy Kyle?