On all of these threads there is always someone who says:
"nasty holiday companies putting up prices at peak times, this is the problem"
I am genuinely staggered when I read this! If you run a holiday business and you can let it out equally 52 weeks of the year then the price can be equal. However, if you run a holiday business in a country that has seasons then it stands to reason some seasons (the warm ones or the snowy ones) will be more popular that others. In the less popular seasons the prices have to be lower.
add into this then the fantastic Gove changes. Now instead of having 52 weeks of the year to attract families with school children, you only have 13 weeks to do this since people cant take their kids out of school during the other 39 weeks. so guess what? the prices during the 13 weeks HAVE to go up to cover the 39 weeks when you don't have anyone staying.
Gove absolutely knew this. He knew prices would go up in school holidays and HE DIDNT CARE ! the industry warned him over and over again. Supply and demand.
as for staggering school holidays, well heres the thing. if you get a calendar and you mark on all the dates when things absolutely have to happen at the same time nationwide - like exams, exam results, UCAS forms, 11+, Sats, mocks, ISA's and religious dates like Christmas, Easter and bank holidays, there is very, very little wriggle room in terms of date staggering. that's why schools might add the odd few days here and there but no one can wholesale shift it so summer holidays start mid June to end of July.
Head teachers are intelligent well paid people who know their kids, their school and their area. it comes down to trust. give them back the decision and trust them to do their job.