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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

to be driven into a rage by this?

61 replies

Thisishowyoudisappear · 03/04/2015 14:39

Just noticed that the label on my packet of dried mixed fruit says "add a juicy sweetness to fruit cakes and puddings".

Do they think people buy them and don't know what to do with them? Or make fruit cakes and puddings without fruit and wonder what went wrong - "where's the juicy sweetness I wanted?"

When will this trend for bloody patronising stupid over-familiar labels end?

I'm not BU, am I?!

OP posts:
FenellaFellorick · 03/04/2015 14:41

how do you feel about a bag of nuts that carries the label 'warning, may contain nuts'

I'm no help at all, am I? Grin

Andrewofgg · 03/04/2015 14:41

It's like the printing on a bag of nuts which is said to read OPEN BAG - EAT NUTS - although that may be a myth.

Andrewofgg · 03/04/2015 14:42

X-post Fenella - welcome to the world of the useless!

Fevertree · 03/04/2015 14:42

Driven into a rage?! Hmm YABU.

OutragedFromLeeds · 03/04/2015 14:42

Why were you reading the label? What information were you looking for? I don't think I've ever read the label on fruit before Confused

Thisishowyoudisappear · 03/04/2015 14:48

It's on the front of the packet. Although I am a bit of a label reader.

I'm okay with the nuts label. Yes, it's stupid and patronising, but it doesn't have that crucial smarmy familiar tweeness that causes me to feel mildly irritated enraged.

OP posts:
Thisishowyoudisappear · 03/04/2015 14:49

Apologies Andrew, your (possibly fictional) nut label would meet the rage criteria.

OP posts:
gymboywalton · 03/04/2015 14:50

the emails from boden are the worst for this
teeth itchingly twee

thornrose · 03/04/2015 14:51

Serving suggestion, and it's just pictured on a plate! Confused

FenellaFellorick · 03/04/2015 14:51

Grin I think it actually usually says may contain other nuts, tbh.
I bought a pack of sleep aid though which said warning, may cause drowsiness.
I thought, I bloody hope it does, or I've wasted my money.

Salmotrutta · 03/04/2015 14:51
Grin
Anniegetyourgun · 03/04/2015 14:51

If I were a filthy dictator (one of my mother's favourite thought-games) I would ban any descriptions of food products as "delicious". It is wholly subjective whether something is delicious, disgusting or completely uninteresting. Am also quite irritated by those cooking instructions which end with "Enjoy" as if it were part of the cooking process. Expressing a polite wish that you enjoy it is fine, rather nice even, but to make it Part 6 of the instructions is just... well, I mean, if you're a dunce in the kitchen like me you may have to be told whether the plastic film should be removed, how long the oven should be pre-heated for or at what stage the thing needs a stir, but you wouldn't be cooking it in the first place if the end intention wasn't to eat it, surely? So they can pass on telling me that bit.

FenellaFellorick · 03/04/2015 14:52

Do you love the serving suggestion pictures you get on packets? They're always good for a laugh. Particularly when it simply shows the item itself, upended onto a plate.

Anniegetyourgun · 03/04/2015 14:53

ps Dried fruit is the invention of the devil.

Salmotrutta · 03/04/2015 14:54

I think they do this because sometime, somewhere a person will have complained at some level or another that their packet info isn't detailed enough.

Serving suggestions are always good for a laugh.

Salmotrutta · 03/04/2015 14:55

X-post with *Fenella!

Thisishowyoudisappear · 03/04/2015 14:56

YY gymboywalton they drive me crazy too. I think it's the overfamiliarity that really bugs me.

OP posts:
Floggingmolly · 03/04/2015 14:57

We bought some fireworks once, which came with the helpful warning - Do Not Eat.
Shame really, they looked quite tasty...

Pipbin · 03/04/2015 14:57

The 'serving suggestion' thing is so that people can't claim they thought bowl, spoon and milk was in the box of cornflakes.
I think there is a feeling amongst marketing types that stuff has to have a 'tag line' now. I see this too on sugar. 'Ideal for cakes and biscuits' etc.

ShoeShooChoux · 03/04/2015 14:58

I bought some chocolate crepes which are all individually wrapped. Underneath the heating instructions it tells me to remove from packaging before consuming. It was a close call!

slightlyeggstained · 03/04/2015 14:59

There's a brand of toiletries that I can no longer buy despite liking the product, because I can't stop myself reading the labels and they are so full of shit.

I imagine them being written by a drunken, disillusioned freelancer on 3p a word, whisky bottle in one hand, deadline & rent payment looming. It helps keep me from running amok in the bathroom screaming "fuck you shamponics and all your evil hellspawn!"

MangoJuggler · 03/04/2015 15:00

Even worse is the exhortation to "enjoy with rice and your family". Thanks Homepride, I will.

BrianButterfield · 03/04/2015 15:01

I get driven into a rage by things like this - on a box of cereal - "ideal for breakfast or as a snack at any time"

NO FUCKING SHIT

It enrages me because there is no conceivable reason for that to have been though of, drafted, printed etc. it is a meaningless statement that serves no purpose at all.

Thisishowyoudisappear · 03/04/2015 15:01

Pipbin yes, I suppose they are trying to "add value" but it so often comes across as treating their customers as brainless fools who don't know what sugar/raisins can be used for, or why they are buying them.

I think Innocent are responsible for a lot of this latest wave of shit.

OP posts:
MrsFlannel · 03/04/2015 15:02

I LOVE packaging. I love reading it. My special favourites are usually Asian.

"Cuddle of Love kitty toy...for bringing special friends"

"Plastic honking hedgehog...PEEP! He say wisely."

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