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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

to think it is infuriating that I will be written off as po-faced when I want to protest about the objectification and sexualisation of women??

131 replies

Mintyy · 15/03/2015 11:38

see here

This makes me feel sad and angry in equal measure.

But I know lots of people will say I am old-fashioned, jealous, bitter, anti-women for expressing this. I feel most definitely that if I want to object to this sort of marketing, I will have negative comments made about me and my looks and personality flung at me as a way to shut me up!

Makes me mad, it does.

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meandjulio · 15/03/2015 16:20

Yup, I remember the David Beckham and David Gandy campaign and the 'which David' PR stuff. Another shit campaign promoting an identikit type of beauty, though at least the men involved had names. And weren't outside in the freezing cold.

FyreFly · 15/03/2015 16:20

Why on earth is it "sad" that you can see their ribs? Confused I'm skinny like that and I'm just fine thankyou very much! I had a two hour hike with the dogs this afternoon and now I'm eating crisps. Nowt wrong with me or them as far as I'm concerned.

I actually find it quite refreshing that the photos aren't airbrushed to within an inch of their lives. I feel a little better about my arse now Grin natural light ain't generous!

I do agree it's a silly stunt though. They must have been freezing.

GahBuggerit · 15/03/2015 16:24

i actually think its quite refreshing to see models with a bit of orange peel arse and purple with cold. id be a tad unthrilled if my children saw them though

GahBuggerit · 15/03/2015 16:28

and yea, dfo with the rib comments please. bit hypocritical.

catgirl1976 · 15/03/2015 16:29

Poor loves look freezing.

Agree they need blankets and some nice warming pie.

YANBU. It's depressing. They look pretty depressed themselves, which is little wonder. Freezing cold, pants up your bum crack, clearly strangers to chocolate, plastered all over the Daily Fail.

catgirl1976 · 15/03/2015 16:31

Mind you I would love to be able to wear hold ups without my thighs spilling over the top,.

Just, you know, not in public in the freezing cold.

Roussette · 15/03/2015 16:31

They got paid a lot of money for being cold if they were cold, they probably pocketed anything up to £5K for that. Course it was chilly out there but they had a choice and to me, from the pictures, they didn't look cold, I didn't say they weren't cold, they probably were. If someone had told me it was 22degrees when the picture was taken, I wouldn't have known different..

If I had a body like the one in yellow has, I wouldn't mind showing it off.

Mintyy · 15/03/2015 16:37

So they didn't look cold so it doesn't matter then?

Of course I remember the David Beckham campaign. I remember whingeing long and hard about it on here, thread seems to have gone sadly. Perhaps it was in Chat.

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MovingOnUpMovingOnOut · 15/03/2015 16:42

I do remember the Becks one. I definitely may have muttered "needlessly gratuitous" about it.

Roussette · 15/03/2015 16:47

No, it doesn't matter. They are on the books of an Agency. The Agency contacts them - we have a job for you modelling the Heidi Klum new lingerie range. The only thing is - it is outside in March, but the pay is good. It's your choice of course, but it will look good on your portfolio and might open a few more doors for you. You decide.

This is all presumption on my part but I imagine that's how it works. They are grown women with choice, why should anyone worry if they are cold or not?

kewtogetin · 15/03/2015 16:50

Why would they be strangers to chocolate catgirl???
That's the same same as assuming an overweight woman stuffs her face. I'm a size 8-10, thin but certainly no stranger to chocolate. I just exercise and take care of myself.

MovingOnUpMovingOnOut · 15/03/2015 16:51

That's a very simplistic view that doesn't consider any of the wider implications of being the marginalised group in a patriarchal society Rousette.

Mintyy · 15/03/2015 16:53

Because demanding that some women (any women) get their kit off and walk around in the cold, in public, in front of people who are not in the market for buying underwear, in order to sell some stuff, is just wrong. It is gratuitous. There is a reason why we don't have tv programmes like The Benny Hill show any more, this campaign seems like a massive backwards step.

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Roussette · 15/03/2015 16:58

Demanding? How do you know they were demanded of? You don't. They will have been given the brief (haha get the pun) and they made a choice.

It might be a simplistic view Moving, and yes, it's my simplistic view.

Mintyy · 15/03/2015 17:00

Omg Rousette! That was the brief (pardon the pun). The brief was for 3 women in bra and knickers to pose outside in London in March. In that respect, the demand was there. Of course any model could turn it down on an individual basis, my problem is with the campaign itself, not the individuals who took part in it!

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RandomNPC · 15/03/2015 17:04

Yup, I remember the David Beckham and David Gandy campaign and the 'which David' PR stuff. Another shit campaign promoting an identikit type of beauty, though at least the men involved had names. And weren't outside in the freezing cold.

There's a reason for that. The cold has a particular shrivelling effect.

Doggygirl · 15/03/2015 17:07

I think I saw the ghost of Benny Hill preparing to run after them.

Roussette · 15/03/2015 17:24

Well I remember David Beckham running across the rooftops of London in his pants, no different really, the demand was there for him too. Is there a problem with that campaign too?
just wish I could think of a pun on pants Grin

fatlazymummy · 15/03/2015 17:47

Clearly no one has watched America's next top model then.
This sort of thing was pretty normal on the show, just part of the job. They may well feel cold and uncomfortable, they are paid not to show it.

MovingOnUpMovingOnOut · 15/03/2015 18:39
Back2Two · 15/03/2015 19:21

This reply has been withdrawn

This post has been withdrawn due to privacy concerns

Alisvolatpropiis · 15/03/2015 19:22

I wear underwear like that, not "sensible cotton". They're marketing a particular type of underwear for women who like to wear them. That's fine, in my opinion.

Outdoors in this weather is however ridiculous and unnecessary.

Mintyy · 15/03/2015 20:53

Well yes Alis. Hence this thread Grin.

Of course this sort of underwear exists and of course people are free to wear it if they want to.

But it is not the norm to go out wearing underwear only. It is not an everyday thing to strip off down to the barest minimum clothing and pose provocatively when everyone else around you is just going about their daily business (and, wouldn't you know? the tiny amounts of clothing are lacey and the models are all female, young and pretty - we don't have ad campaigns for granny pants modelled by grannies outside Buck House).

So what the fuck is going on here?

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morethanpotatoprints · 15/03/2015 20:57

YABU not because of your belief, but the fact that it is human nature that people will have a negative attitude to those protesting and objecting, not just this subject but any subject. It's life and to be expected.

NeedsAsockamnesty · 17/03/2015 21:15

But coats indoors are rarely comfortable or socially acceptable but they still get modelled on catwalks