to think it is infuriating that I will be written off as po-faced when I want to protest about the objectification and sexualisation of women??

[Mintyy]

see here

This makes me feel sad and angry in equal measure.

But I know lots of people will say I am old-fashioned, jealous, bitter, anti-women for expressing this. I feel most definitely that if I want to object to this sort of marketing, I will have negative comments made about me and my looks and personality flung at me as a way to shut me up!

Makes me mad, it does.

Jealous? Of women who have to earn a living by standing in the perishing cold in ridiculously skimpy outfits? I think not.
Mintyy, YANBU.

Jealous?

There is no one I would rather be than me. Even if they have the nicest labia on the planet.

It's so boring... Can't believe this shite actually gets published. Well, maybe I can, but who is the customer this is supposed to be appealing to? Men buying it for their girlfriends? YAWN. Here's some scratchy skimpies darling, as worn by some chilly skinny girls outside a Lodon landmark. Grrr... reminds me of my ex, makes me doubly cross

*London

Well it doesn't make me want to buy pants. Makes me want to browse for a nice warm fleece and some woolly tights.

YANBU Mintyy

[gimmer]

I'm not bothered about the feminist aspect of this, but I do think it's shit publicity.

Advertise to people that are in the market for expensive ladies underwear, not tourists who are minding their own business and going to see the queen. I think it's disrespectful because I'm a royalist, and it has made me think I'd actively avoid buying that brand of underwear in future.

If this stunt does nothing for sales, then it will stop naturally, but if it increases them, then that's down to other women who can choose to buy crap through shit marketing if they want to.

I hear (and agree with) what you're saying OP, but I'm also thinking 'that one on the left really needs a bra intervention'. Bit of a marketing fail really.

Yabu. And jealous coz ur ugly. You see men advertising this way every day... Oh wait a minute...

Id be beyond pissed off if I had taken my young dds for a day out in London to be met with this bullshit. Its clear that the women are there to titalate and show how sexy they are/the brand is (look at the way they have their hands in each others arses ffs )

I feel especially peed of that its a women behind this campaign.
Tis mysoganist BS.

i can't get upset abut models who choose to do that.
they will have been paid and can say no.
on the other hand I have bigger fish to fry that silly things like this.

ON each others arses, not IN.

The main thing that I get annoyed about is the hypocrisy. Women are fine and dandy to go about in their skiddies so long as its in the name of titillation, but all the fuss/TV debates/ general annoyance of women who bf in public.
And god forbid an "ugly average looking person shows a bit of skin out in public.

samco what a stupid response. It's not the fucking models we are arsed about, it's the campaign, which is headed by a woman.

I wouldn't call you po-faced. I wouldn't want to have that as a career, nor would I want my daughters to so I'm probably quite aligned with you there...

However, I think you're not tackling the issue in what you're doing. It's just impotently complaining and sadly, increasing clicks to that link. What I do find 'off' is you're actually condoning judgement on the women who choose this type of work. It only seems to be women who do that as well and it makes me sad.

I see this sort of advertising, think "rather them than me" and wouldn't buy that type of cheap-looking underwear, advertising or no advertising. You're not going to stop the models, nor will you halt the advertisers. What you will do, very effectively, is invite people to mock you or ignore you. Even those who agree with you are just as impotent to change this as you are.

What do you think is an effective method of changing outdated institutions like this?

It would have been better modelling Damart Thermals in yesterday's weather!

Skimpy undies (with high heels and poses) is using sex to sell the product.

YANBU, it's depressing that this crap still goes on

not what children need to see paraded before them

I can't get worked up about it to be honest. Heidi Klum isn't stupid, she was one of the worlds highest paid super models, she knows how to gain maximum exposure. Putting 3 girls outside one of the biggest tourist attractions in the world in their knickers was always going to get massive publicity, you've all helped that by clicking the link and starting a thread on it, who knew before today she even had an underwear line?! Like I said, she's not stupid.....
As for the 'poor models' probably the biggest job of their careers, in every paper quite probably the world over, woman sets up underwear company, employs other women to model it and pays them handsomely? Yeah, what a mysogonystic bitch.....

I was more annoyed seeing an advert in Red this morning for some label or other saying 'Woman is back'

Er

Don't think we've been away?
Oh, I see, if you don't wear a frock you're not a woman. Nice.

How the fuck else are you supposed to advertise women's underwear if you don't show women wearing it?! Ridiculous analogy.

To the poster who said she wanted to feed them cake.......some women are naturally slim, we don't all want 'feeding up' to fit in with another persons view of what a woman should look like. It's (almost ) as bad as fat shaming.

No idea if they've been handsomely paid. presumably standard rates, and no sick pay if they end up in hospital with pneumonia after this.

Of course the campaign is headed by a woman. It's like people accused of rape getting female barristers to defend them, and the film director for the Blurred Lines video being female, with a brief to get tits on Youtube by any means necessary. It means, at least, that they KNOW it's sexist shite, but they want to use the 'empowerment' argument that it's all women together doing this because hey! women just love to drop trou and grope each other in March outside the head of state's residence, other women love to film it, and if it weren't for joyless feminists, women would be doing this all the time for fun!!!

'Women are back' I meant

Agree with kew.

Some women are really very depressing in their own right; they simply can't see beyond their own narrow views and think they have the right to dictate to other women. That is not feminism, not in my book.

Children are exposed to an awful lot of things they shouldn't be... and female nudity or semi-nudity seems to be the only thing that some women get their dander up about.

kewtogetin, I actually love some of the 'Maidenform bra' adverts from the 50s and think they are a lot less sexist than this shit.

I dreamed I climbed the highest mountain in my Maidenform bra There is a reason why the feminist second wave started at the end of the 60s (at least in the UK) because 'sexual liberation' as promoted in the media was not female-friendly or empowering in the slightest.

It's a tired, old-fashioned, unimaginative image.

I can't think why the company would want their product associated with it.

reviews are very negative

for the daily mail fgs

THERE IS A GOD