Active discussions

Meet the Other Phone. A phone that grows with your child.

Meet the Other Phone.
A phone that grows with your child.

Buy now

Please or to access all these features

Talk
AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Original poster

To dislike the warburtons thins advert

61 replies

maddening · 31/01/2015 10:44

Aibu to feel that there really was no reason to take the piss out of the "fat" woman in the office who the man in the advert no longer has to speak to now he is slim and surrounded by the slim office hotties? I know it's just an ad but it's so unnecessarily unpleasant.

OP posts:
TwinkieTwinkle · 31/01/2015 11:24

I thought you were talking about the one with the daughter going off to uni (possibly a different company. That one winds me up even more. So bloody stupid.

Original poster
maddening · 31/01/2015 11:52

No - this is the one with the single father who has switched to warburtons thins and lost weight so now has all the women in the office after him - at the end he is stood in the office kitchen by a table of slim pretty women looking chuffed with himself - a "larger " woman dressed quite frumpily pushes a chair back for him to join her and he makes look which quite clearly shows his disdain for larger lady - a why the fuck would I bother with that fat bitch now I am slim look - the joke of the ad being on the larger lady.

OP posts:
TwinkieTwinkle · 31/01/2015 11:56

I know the advert. Personally don't have a problem, it's not because she is fat, it is because she isn't as pretty and young as the other girls. Well that's how I see it.

SolidGoldBrass · 31/01/2015 11:57

I agree with you. Rather nasty, lazy, outdated misogyny. (And Warburtons Thins are horrid, too.)

Quinandthem · 31/01/2015 12:00

I think the women were after his thins sandwich not him - that's why they followed him.

Then they all bought them and didn't need him anymore.

I still don't like how it treats the end woman though.

Original poster
maddening · 31/01/2015 12:03

The end bit is so unnecessary and just makes it so nasty.

OP posts:
Original poster
maddening · 31/01/2015 12:04

Funny how the "ugly" one is fat and dressed to look frumpy.

OP posts:
exWifebeginsat40 · 31/01/2015 12:07

I said exactly this when i saw it. it's a horrible advert - as if the man is supposed to be scared of the predatory fat woman in glasses. nasty.

Caronaim · 31/01/2015 13:43

doesn't a "thin" have the same amount of calories as a slice of bread anyway? I thought they were both roughly 100.

UncrushedParsley · 31/01/2015 13:47

Yes mad I have always thought this, and considered starting a thread on the Feminism board. Fatism, the only socially acceptable 'ism'. Had 'big bird' been an ethnic minority or any other group there would have been uproar. So its fatist, and misogynist .

WorraLiberty · 31/01/2015 13:48

I hadn't seen it so I just googled it

Link here

I agree, they're after him for his thins but it's nasty to the fatter lady and there's no need for it.

magoria · 31/01/2015 14:52

I agree to he is trying to get in with the younger attractive women and visibly recoils from the plainer larger woman.

It is a horrible ad.

Nomama · 31/01/2015 15:02

Oh dear!

You didn't get it at all, then?

The YTP girls don't give him a second glance, they are staring at his sandwich. They follow him long enough to work out what it is then get their own... he is then ostracised. Fat lady shoves out a chair, 'come on soft lad' she seems to say, he looks embarrassed.

I didn't see disdain, I saw embarrassment, that "I screwed it up didn't I?" look.

magoria · 31/01/2015 15:05

I got that they wanted to know what his sandwich was and then his purpose was done.

We clearly see the ending differently. Smile

kissmethere · 31/01/2015 15:07

I've just seen it its awful!

floatyflo · 31/01/2015 15:09

I def think it is YOU who doesn't get it Nomama

AnyFucker · 31/01/2015 15:13

Yes, it gives me the rage too

Where to start with the lazy sexism ?

ILovePud · 31/01/2015 15:16

It's an awful ad, it makes me cringe. Nomama eh? how would that work 'buy our bread products and get ostracised and become the target of unwanted sexual attention'??? Confused.

Nomama · 31/01/2015 15:31

Why not? There are an amazing number of casually sexist ads around at the moment They all use that flip of genders to make it somehow 'more acceptable' - from the Pepsi adverts to this one...

Sad man suddenly gets popular, realises too late it isn't him but his butty the popular girls like. So the product is popular....

I do get it. I don't like it. But I don't think that the negativity towards the fat woman is as overt in the advert as it is here... after all "fat" or "larger" the inverted commas don't make the words any less judgmental!

Original poster
maddening · 31/01/2015 21:00

I am probably sensitive as I am "fat" (medical reasons before I get the straight talking "well it's your own greedy fault" ) I guess but it was the bit that stuck out and also seemed an unnecessary dig in an advert selling the diet /weight loss aspect of the product. I used inverted commas as I never know what the right word is anymore despite being it myself - sorry if that was a problem.

OP posts:
a2011x · 01/02/2015 09:06

I thought exactly the same thing

GokTwo · 01/02/2015 09:21

Isn't it horrible? So nasty. I always feel sorry for that poor actress. I might contact Warburtons and express my displeasure!

vinegarandbrownpaper · 01/02/2015 09:25

Isnt it more from the 'girls don't like boys girls like cars and money (that boys provide) school. Girls like his thins and he is foolish for thinking they are not shallow?

Original poster
maddening · 01/02/2015 09:28

Yes - until the end when they get a dig in at the last lady's expense. They could have just left it as him being left out. If that isn't how they intended it it came out all wrong.

OP posts:
Nomama · 01/02/2015 09:48

But I still don't see how it is a dig... she is rescuing him from his own stupidity... the joke is on him, the man, which seems to be the case with lots of adverts.

In this case even a fat woman has more dignity than a man. So at least she is not the most stupid, ridiculous 'thing' on screen!

That is the premise of many adverts at the moment - take the piss out of men. Is that any better? More acceptable? I don't think so, but then I think that adverts these days are appalling. Badly written, lacking in any intelligent underlying message and often nonsensical... like this one.