OK I might be pretty slow on the uptake of this.
It I've recently had a go on Kim kardiashian and clash of clans. Both of these games are free to download, addictive but incredibly time consuming unless you pay money. They design the games to be very limiting to people that dont pay money.
A truly disgusting model, preying on people's tendency toward addictiveness and exploiting that weakness to the full. I believe such games should be re-categorized as gambling*, and made subject to the very same laws, restrictions ans regulations as every form of gambling.
*Strictly speaking it may not be gambling, I realize that, but the way it operates, the psychological effect it has on people, etc., in effect the similarities are eery.