I thoroughly enjoyed it in the cinema... It has mixed messages, but then what film doesn't?
Pluses:
The love that saves the day is sisterly love, not romantic love.
Elsa doesn't end up married.
It actively subverts the love-at-first-sight trope of earlier Disney films. The guy who sweeps Anna off her feet turns out to be the bad guy (and it's really hard to see it coming - a useful thing to be able to talk to older children about, I'd have thought).
Minuses:
Anna doesn't really think things through in any more detailed way with Kristoff - how is she to know she's got it right this time?
Catchy as the "he's a bit of a fixer-upper" song is, I'm not convinced by the "find a man then change him to your needs" subtext.
Anna gets called Ohnnah throughout (sorry, the American pronunciation of what's actually my given name does my head in!)
Stuff I'm "hmm" about:
The slit skirt and heels - why sexualise the heroine in a kid's film?
Not as good as Brave, but a hell of a lot better than the stuff I grew up with (Cinderella, Sleeping Beauty etc.) Totally agree with the earlier poster who said Beauty and the Beast was 50 shades for children - same message! It's propaganda for forcing women to stay in abusive relationships because "he'll change if only you leurve him enough."
Also going to go against the pack on the Princess and the Frog. I love 95% of that film - the way she's determined to (and does) set up her own business, the jazz, the Louis Armstrong gator! But seriously, I can't be the only one who looks at the prince and thinks "I give it 6 months before he's shagging anyone and everyone behind her back?"