To HATE the tone of Sainsbury's in-store advertising...

[RichTeas]

when they say "Sainsbury's, live well, for less..." the woman sounds so smug and patronising.

It should say "Sainsbury's, live well, for less...by shopping at Aldi instead"

I've had the (mis)pleasure of working in sainsburys stores out of hours recently, the in-store ads continue well after all the shoppers have left. The shallow and patronising nature is enhanced even more when you're wondering 'who exactly are you advertising to?'