Why is yoghurt advertised as a luxury and exciting food choice for women?

[NickiFury]

Why?

The last time I got excited about yoghurt I was about 7 and it had a Mr Man on the side of it (black cherry - Mr Messy I think).

Now we've got celebrity women wetting themselves (not literally obvs) over yoghurt in every other advert.

So is it me? IS yoghurt luxurious and just don't realise it?

No, yoghurt is not luxurious.

I think they want us to view it as a creamy, decadent treat that also keeps you skinny. Bollocks.

Don't know - but yoghurt is definitely not a man thing. Not in this house anyway. Bit like quiche and couscous.

Martine McCutcheon put me off yoghurt for life.

There was something utterly off-putting about her face, and her weird accent.

Frozen yoghurt made with champagne and strawberries would be quite exciting... but since it's not widely available in the yoghurt aisle and most yoghurts are vomit worthy then YANBU.

No one eats yoghurt here, not even my dc.

The one that gets me is Nicole whatshername. "Ooohhhh Tiramisu flavour, mmmmm, Black Forest gateaux!!! Blah blah blah"

If I fancy Tiramisu, well then I will have Tiramisu, Black Forest gateaux, yes I will have a small slice thanks, not a white milky product that tastes like it.

I like yoghurt, but I don't like it being marketed as a substitute for either sex or cake.

I bloody hate yoghurt.

YANBU

I resent Gok Fucking Wan telling me to treat myself with a fat free chemical stuffed yoghurt. A treat is a creme brûlée or caramel slice or some ice cream or a pack of Jaffa cakes etc etc etc

And Shitsinger? Don't get me started. I don't think she's pretending to wet herself in quite the same as you're implying Nicki

What Nicki said.

Although we do eat yoghurt here. Full fat stuff and none of those masquerading as a desert.

And YANBU.

Wasn't Denise Van Outen trying to advertise a new yoghurt on TV recently? she's not that annoying depending on my mood but I was like hmmm?

Did Mylenne Klass advertise Activia too? because she would make me choke on it seeing her with it.

Sherzinger (shitsinger?) I actually think is ok and harmless actually there must be something wrong with me

I think her ads including for Herbal Essences are hilarious.

I forgot about them Super!
So she basically makes a living faking orgasms?

I like yogurt but it's not luxurious in any way!

SmallPress I totally agree!!

We love yogurt in this house - I especially love natural yogurt whipped up with raspberries and semi-frozen but these adverts where they treat is as practically orgasmic are misleading at best!

There is much eyerolling in this house whenever one of the ad women SLOWLY eats her spoon of yoghurt and SHUTS HER EYES...
Who shuts their eyes at the sheer pleasure of eating yoghurt?
Nobody.

I am scared to eat yoghurt incase I orgasim or poo hate those adverts it implies women are alwAYS ON DIETS and they can indulge I the yummy lowfatness fuck off

Not even Rachel's Organic Greek Style Coconut yoghurt, which IMO is indecently good, is spontaneous orgasm close your eyes in bliss level though. Not even that.

Stupid slebs

It's either eating yogurt or feeding your cat Sheba in an orgasmic way. Those are the only legitimate pleasures available to women.

Yanbu at all.

They're crappy products that are bad for you and someone as mediocre as Amanda Holden will not convince me otherwise.

Like special k. "Less fat then normal cereal"...ITS CEREAL FFS! There's no bloody fat in it anyway.

That lemon yoghurt ad that dvo is advertising is bloody annoying

I bloody hate yoghourt.

Mrsjayy you just made me spit all over my laptop screen (gross), for real.

Old men feed little westie dogs women lounge about or dance when feeding cats wtf is that about

We also love yogurt in our house, Greek full fat, sweetened with honey.
The smell and texture of these "luxury" yogurts…and just look at the ingredients!

I started eating the CocoYo coconut-milk yoghurts, which are good, but then I stopped buying them in a huff as their nutritional information pissed me off. The pot is 125g, but the "recommended serving" was 100g - presumably so that they can make a bullshit claim about the low calorie count of a serving. Who puts a fifth of a small yoghurt back into the fridge?

...I know perfectly well that my response is disproportionate, but there you go!