Why is yoghurt advertised as a luxury and exciting food choice for women?

[NickiFury]

Why?

The last time I got excited about yoghurt I was about 7 and it had a Mr Man on the side of it (black cherry - Mr Messy I think).

Now we've got celebrity women wetting themselves (not literally obvs) over yoghurt in every other advert.

So is it me? IS yoghurt luxurious and just don't realise it?

Sorry but re-reading my post now I have imagined an "inward snort" as some sort of euphemism and I can't stop laughing

And, the only acceptable yogurt is plain yogurt for raiita (sp?)
If it's pudding you're after wtf is wrong with ice cream?
YANBU

I love yoghurt but agree about the ads. It is associated with being smug about your slimness and constant pooing.

While we're on ads will SOMEONE make a nappy ad that features MEN changing nappies. It's 2014! I have dreamed one up where the man takes the DC to the supermarket while the mum gets a lie-in. While there the baby has a poonami and he realises he's forgotten the nappy bag so buys all new nappies and wipes etc. and cleans up baby in the toilets. Then goes home and returns fragrant baby to mum in bed along with a coffee.

You're welcome advertising companies.

Well when I want an orgasm I have sex with DH - no yoghurt has ever been involved there.

Mind you, I make my own yoghurt and the only emotion that ever induced was total horror when I dropped an entire freshly made litre of the stuff on the cat (who was under my feet as usual).

I only like really plain, austere yoghurt and preferably not cow's milk ones .

I really hate the insinuation that women love yoghurt because it keeps them slim, and the associated suggestion that they mustn't 'allow' themselves cream, or ice cream, or anything more 'naughty'.

Frozen yoghurt can fuck off too, especially the chocolate kind. Nice initial chocolate taste and then bizarre sourness. Why??? If you want ice cream have ice cream; if you want something cold that's not ice cream have a sorbet.

Miggsie - who had the total horror you or the cat?!

OnlyLovers - on your basis they should bring back those Fresh Cream Cakes adverts....

now at least they allowed a woman (or man or child or beast) free rein to stuff their faces, pure unadulterated pleasure.

Ones like Galaxy chocolate - the stupid woman always hiding it... because she feels guilt eating it or someone else will nab it.

bring back stuff we can eat for pleasure's sake!

Super, I don't remember them but yes, at least they don't sound sexist. It's the ads about specifically WOMEN feeling 'naughty' or whatever for eating certain things that wind me up.

I absolutely love yogurt and could eat it all day! They must have been thinking of me when they made all those ads! No low fat shit though - this is my current favourite.

Browsing in the 99p store today I came across a bottle of shower gel called shower and yoghurt WTF

super I basically agree with everything your saying, including Klass.
I seem to have a sense of humour failure with regards to Sherzinger though. Those ads make me sad

I liked my Sainsbury's yoghurt because it made no pretensions to be healthy, virtuous or coquettish.

It was clear from the ingredients that it was nothing more than artery-clogging and lard-arsemaking - but there was fruit in it and rhubarb is pretty hair-shirt stuff until it's been tamed by tons of sugar.

That's why I think it failed the yoghurt test and was withdrawn as being subversive.

flylikeabird someone gave me a Lush hair conditioner that was billed as a yoghurt. It made my scalp itch so badly that I made it bleed. I hate Lush.

My cat loves Yakult. I only know this because someone gave me loads of bottles and I wasn't going to drink it but was too tight to throw it away.

When I'm cleaning out his litter tray it's hard to believe that his gut flora is healthier than mine.

Lucille that is hilarious. It's definitely some kind of conspiracy. I must admit I'm rather partial to an M and S thick fig yoghurt (talking of 'orgasmic' food advertising ). But i do think a lot of those yoghurts are part of the 'diet' food with grotesque fake ingredients scam that is partly responsible for weight issues.

I've just stuffed my face with chocolate gateau and double cream. Now that's a luxurious treat, not a bloody yoghurt!

This thread makes me want to shit in an empty Activia pot, then go and eat ice cream, get drunk, have sex with strangers, and not shave my legs or wash my hair for a month.

As you were...

Miggsie did the cat freak out, running around your house flinging yoghurt from his coat as he went?

The thing about yoghurt is .....the pots, all that plastic, every day pots and pots going into the rubbish bin. Yes you can recycle but washing and cleaning them probably using more energy and detergent than it took to make them - but soooo many of them, just think!