Muller Ad and Nicole Sherzinger

[MrsAiolfi]

Last week I complained to the ASA after my five year old saw the Nicole Sherzinger muller ad (the one where she is in the back of the car and allows the yoghurt to go all over her face whilst making sexual noises). According to the ASA it is clear she is "simply enjoying the yoghurt and is not engaged in a sexual act". AIBU to think that they are wrong. The ad is clearly trying to sell yoghurt under the premise that it is "orgasmic". She might not be engaged in a sexual act, but the entire advert is portraying that she is?

op yanbu at all

dear god she's now advertising yogurt with golden balls

hate her adverts and it's getting boring now

She has orgasms in all her adverts.

Go. Away. Nicole.

work on the general principle that if it is advertised, it is rubbish. Teach your kid that, or turn off the TV.

muller sugar lite certainly proves the point.

myusername

It's this weird advertising link between women, food and orgasms.

If a man acted like he'd eaten a yoghurt and come in his pants I think a lot more people would be bothered by the ad. Get a pretty woman to do it and it's all just a bit of fun...

The only thing I find disturbing about that ad is she is starting to look a bit like Michael Jackson.

Are you worried in case your 5 year old has been listening at your bedroom door and has told the rest of the class that you eat Muller yoghurt in your room?

DOH! I was convinced this thread would be about her not wearing her seatbelt
And Nicole is "orgasmic" in every ad she's in - it seems to be her permanent state

I honestly didn't put the two together. Maybe I'm thick!

The only thing I thought about the Herbal Essences one was that you couldn't wash your hair in a plane toilet. Not even business class!

I do expect her to be on the cover of Take A Break magazine selling her story as 'My Truth: 69 Orgasms a day, my medical hell'......

I cannot stand her adverts.....and I rather like her. You need a new agent Nicole......! Hair products I get....but yoghurt? Very disappointing but I suppose buckets of money will make some people forget themselves!

Hmm, yanbu i suppose, but I'd like to know why they only use women in yoghurt adverts and usually make the 'experience' of eating yoghurt a luxury. Its bizarre.
And these women are never at the table, they're in the bath or on the settee. And they leave the immaculate shiny wrappers on the pot.

Well said, odd, if it was a man grunting and groaning and pulling stupid faces, then having 'jizz' on his face there'd be an absolute outcry. Because it's an (annoying), attractive woman then it's ok.
Have these companies not got better imaginations than to advertise products through sexist, sexualised, lazy ideas? You can just imagine it in the advertising agency pitch meeting wotsit: "and then she has an orgasm and gets jizz on her face. You can't beat that for blue sky thinking."

Yanbu my 11 yo ds came home from school today talking about this ad and the fact that she is pretending to have .... I don't want him associating sex with her and her drivel adverts and gratuitous sexualisation of fucking everything....

It si completely unnecessary and ridiculous

I have an absolutely filthy mind. It's been commented upon. Yet all I thought when I saw this ad was "bollocks does Nicole like muller yoghurt that much!" No orgasm connections for me whatsoever.

I think they're at the table in that ridiculous Perle du Lait 'pleasure makes you beautiful' advert. I am quite prepared to buy into that idea BUT yoghurt isn't really a pleasure is it? Not like banoffie pie or chocolate bread and butter pudding or something.
I suppose they make spurious claims about yoghurt because most if it isn't that nice so they have to sell it on the basis that it stops you getting bunged up/makes your friends jealous/makes you look like Nicole sherzinger or at least makes you a bit like her.
If we're talking sexism ads are far worse towards men. Without advertising I wouldn't have realised that men are actually massive useless shits who can't cook/hate salads/are despised by their children and LOVE BEER, phwaaaaar.

She should have a seat belt on.

I'm no prude by any means but years ago I complained about a Mazda ad shown during the Simpsons where mannequins sprouted erect nipples.

ASA also said nothing wrong in it but I read later it was something like the 3rd most complained about ad that year - so clearly public perception doesn't hold much weight.

She has orgasms in all her adverts.

I hope Nicole Shitsinger advertises something really dull like Carpet Warehouse or the Wickes catalogue by faking an orgasm. Badly.

You could call it a "Black and Decker Pecker".

Or 'I like a nice rough shag on my hallway floor' luckily it is an amazing £15 per sq m at your local Carpet Warehouse.

composHat

I hate that woman. Though slightly envy the fact that she gets her rocks off so easily doing everyday things. Eating a yoghurt, washing her hair in a smelly toilet on a plane - life must j7st be one giant neverending orgasm.

She could do the shake and vacin a suggestive way!

I once did that for dh and after sprinkling it all over the carpet and shaking my ass the vaccume cleaner broke.

She'll be deep-throating Frubes in her next advert, the dirty twat.