Muller Ad and Nicole Sherzinger

[MrsAiolfi]

Last week I complained to the ASA after my five year old saw the Nicole Sherzinger muller ad (the one where she is in the back of the car and allows the yoghurt to go all over her face whilst making sexual noises). According to the ASA it is clear she is "simply enjoying the yoghurt and is not engaged in a sexual act". AIBU to think that they are wrong. The ad is clearly trying to sell yoghurt under the premise that it is "orgasmic". She might not be engaged in a sexual act, but the entire advert is portraying that she is?

That little laugh she does in the end, ugh ODFOD.

Muller corners are nice, but they aint THAT nice.

Where is her pride ?, this is a beautiful, talented woman, is this the only work she can get ?. I'm sure she does not need the money, so why would you agree to slithering around, pretending badly you are having an orgasm, which has no association whatsoever to a bloody yoghurt. I detest crap adverts like this and also the fact that they are shown so many times. I hope sales of Muller decrease and Nicole you need to be more choosy regarding what jobs you accept.

I wondered when there would be a thread about this. I refuse to buy anything she is the face of purely because everything seems to give her an orgasm. I just can't risk having that happen to me whilst trying to quietly eat my lunch at work. Why do advertisers think this type of advertising works on us?

do these types of ads work, I wonder?
They must do - they must analyse the bottom line, surely.

And is all publicity good publicity - I don't think so tbh. Even Micheal O'Leary is coming round to my way of thinking and he certainly is a man who analyses the bottom line

I heard that ad yesterday. I wasn't watching so didn't see what she did with the yoghurt but the sounds made me look up and say, "Well that sounded inappropriate," in a prissy voice.

It clearly went over the heads of my DS's but I don't want this sort of image to be sold to them as normal.

Ah man I hate those adverts. I wouldn't complain as I'd also think that it would go over a child's head but everything about it is irritating and I hate when she gets the semen, sorry, yoghurt on her face in particular. Stupid and gratuitous. If that's turning anyone on then they're idiots.

god forbid the woman ever sets foot in asda, they've got shampoo and yoghurt in there, you'd have to shoot her with a tranquilliser dart to stop her humping the humping the checkouts.

still, given the choice of getting up at 6am and being an accoutant every day or occasionally getting jiggy with household consumer goods and I know who's life I'd rather have it's not mine

actually, my DP is waaaaay fitter than lewis hamilton. I'll stick with being me.

My 8 yr old just wanted to know why she didn't have her seatbelt on.

I mean, if you are going to eat yoghurt in the car, you need to take some precautions.

I find the advert uncomfortable in the sense why Nicole why? That also includes that stupid herbal essences advert although, the orgasmic experience has always been involved with that one and please tell me I'm not the only one who has noticed, when washing her hair on the plane she's still wearing a dress? I didn't even know you could wash your hair on a plane I think you should complain about false advertisement it doesn't make me want to have an orgasmic old time whilst washing my hair and eating yoghurt, I can't even seem to have a shower in ruddy piece these days.

Mary Whitehouse lives.

If Big Cook got away with splattering Little Cook's face with creamy goodness in most episodes on cbeebies, then you've got no hope of banning an orgasmic yoghurt advert

Think yabu to complain but i do detest any advert she is in

I have to say Joffrey that is a daft comment.

It's not the 1980's anymore, making a snide Whitehouse comment like some sort of Young Ones era alt-comedy try-hard isn't exactly cutting edge or incisive or relevant or clever in todays world.

I don't even remember her tbh, too young , but I've formed a kind of composite picture from remarks like that one.

Maybe she had a point? I dunno - like I said I don't know what she actually said just that she was rilly rilly uncool and not with it because she didn't like sex on telly 40 years ago, and thought it was the Thin End of the Wedge

Though with hindsight - maybe she did have a point?

I saw both adverts in the same break today, oh lucky me! I did wonder if that's her only trick.

I agree its inappropriate.

7Days - it was my genuine first reaction. You are right. We're not in the 80s. So why is this worth complaining about? (Although personally I wouldn't have complained in the 80s, either...)

As for Mary Whitehouse for me she symbolised a creepy kind of prurience that secretly wanted to be outraged. Hence my comment.

Oh, you should see the lightening reaction I have whenever ANY of her adverts come on. I can get to the mute button in a millisecond, I tellya

I do find that advert annoying.. Or maybe just strange that she gets so turned on by both shampoo and yoghurt.

Are there any adverts where men find a product so orgasmic they can't contain themselves, or is that reserved for females? Like periods.

Joffrey - I just don't see what's the point of constant gratuitous sexual imagery. I don't see the positives to it, even if you leave the negatives out.

You could well be right about MW's prurience - but then you could argue prurience is the theme here. We just disagree about which strain is acceptable

What's she supposed to be well known for? Apart from advertisements?

This advert sounds hilarious, not seen it yet

EVERYthing is oversexualised these days. I would rather complain about the lyrics and music video of practically every song on Capital FM these days.

Nicole "Dontcha Wish Your Girlfriend Was Hot Like Me" Sherzinger has been shaking her booty in our faces for almost a decade now.

HappyAgainOneDay She's meant to be famous for being the lead singer of the group Pussy Cat Dolls or PCD as they liked to refer themselves as.

I complained because the day after the advert was witnessed my 5 year old was eating a yogurt and was making "those noises" I complained because if Nicole Sherzinger MUST use her one and only acting skill to sell us yogurt, then I felt it should be on post watershed. ASA said that it was clear she was just "enjoying her yogurt" but the premise is that she has enjoyed her yogurt TOO MUCH! Everything is so sexual, music videos, advertising, tv shows. The point is yes it did go over my daughters head, but I found it inappropriate. I'm no Mary Whitehouse, just wondering why a "jiz on the face" innuendo is allowed to sell yogurt, per watershed?!?

Pre-watershed