ick-ay-ah or eye-key-er

[JimBobplusasprog]

Wtf with the radio advert?

I say eye - kee - ah. I'm not Swedish and it bugs me when people insist on "authentic" pronunciation of foreign words that have their own everyday versions in English.

However I our house we tend to sing "eye - kee - AAAAAAHHHHH!" like a host of angels. Not sure why!

Ick ee ah in Swedish, Eye key ah in English

YABU to give a toss.