to think I Can't Believe It's Not Butter...

[MBT1987]

Should change its name?

I've just been shown that "I Can't Believe It's Not Butter" abbreviates to "ICBIN Butter".

I feel shocked and deceived. Is this butter or isn't it?

Frankly, "I'm Not Really Sure If This Is Butter Or Not" would be more suitable.

It Is Patently Obvious That This Is Not Butter?

It's clearly not butter though. The name is trying to make people think it tastes like butter, but it tastes nothing like it.

I am butter.

I beg to differ.

Not only is it most certainly not butter. It in no way tastes anything close to butter.

Foul, foul stuff.

And the colour! horrible.

Personally I think it should be called 'I can't believe people eat this shit'

I prefer the cheaper version "Wot, not butter?"!

"This crap is butter than that crap"

It's not butter. That's what the name means. I Can't Belueve They Called it That.

I'm waiting for Lidl's "F#@K ME, MARGARINE!"

I agree.

there's a tub in my fridge atm.

I asked my husband to buy some butter on his way home from work.

He came through the door with that.

I nearly divorced him

It's still there.

About 2 months later.

of course, the obvious question is why haven't I thrown it away. Nobody is willing to eat it. But that would be wasting food. Which I abhor.

Playing fast and loose with the word 'food' there, of course.

Binky - that's made me laugh, now I've woken the babby!
"I can't believe people eat that shit"!! ;-)

Oh, they already do that.

I like Clover.

Flame me

WHY IS THERE A HOLE IN THAT TUB????

Well, you named it...

Was I too literal?

I am scarred for life.

Probably shouldn't have microwaved the tub first.

The hole is so you can use it as a bin, like all lidl crap :-)

I'd rather eat this

MBT!!!

I'm a purist, I don't have a clue what you're all on about.

We call them all 'Bugger me its marge'

Doesn't Bugger Me It's Marge have a smaller hole?

You're right, a rebrand is needed

Lidl is a good supermarket!

I can't believe that anyone would think that plastic shit is anything. Like butter