Just reduce your fecking prices FGS!
I received a Boots delivery yesterday. Nothing fancy, some emollients for DS2's skin, some deodorant, some shampoo, some san-pro - you get the picture.
£89
.
But apparently I "saved' £43 by taken them up on their '2 for 3' offer on some things and I 'earned' 1200 points.
We get buttered up by good sounding rhetoric of what we've 'saved' and what a 'bonus' the points are. When really all we're doing is do their market research for them.
TESCO is just as bad - I never spend vouchers in time (I clearly don't shop enough...).
I have a wallet full of store cards, yet when I am in a store I rarely have the one I 'need'. I don't shop anywhere consistently enough to every take advantage of their 'offers' (yep, I am a shop whore, but feel a deep and meaningful relationship with Lidl's coming on - what you see is what you get).
Big Shops, stopp your stupid schemes and Reduce Your Overheads, then pass those saving on to us!!