As the title says really... As if "10 Items or Less" wasn't infuriating enough, Tesco have now extended this to proudly proclaiming that they use LESS lorries to transport their packs of loo roll.
I would like to ring them just to scream the word "FEWER" down the phone at them.
It does matter, doesn't it? Ok, so perhaps in forums and private emails it matters less if there are a handful of errors here and there, but on advertising and packaging from a national supermarket chain, AIBU to expect them to at least use the correct words?
Did that bit of packaging really make it through every level of their massive marketing department without a single person pointing out the erroneous use of "less"? Or was it a conscious decision because... well... Nope, I cannot fathom the logic of why anyone would knowingly use the wrong word.
This actually made me cross enough to take a photo of the offending item and tweet it to Tesco. That was maybe slightly U of me. 