Because of their stupid advert at the moment?!
Families having fun, enjoying summer, bbqs, drinks, sunshine etc.... to the sweet sounds of Andy Williams' "It's the most wonderful time of the year"?!???
I'm sorry.. But that is a Christmas song and ONLY a Christmas song.
I assume they are trying to be ironic... Trying to say that, actually, summer is the most wonderful time of the year.
But it annoys me.. So much 
I love Christmas.. I'm counting down the days.. And all this advertisement does is make me think of Christmas!!!
What a load of old stinky balls.