To ban DP from calling a food van this

[KnittedC]

DP, a chef, is looking into opening a food business; and thinking about a gourmet food van selling hot and cold sandwiches etc. He has mooted the following as a potential name... 'In Bread'.

I think (hope!) he is joking as it's the worst name I've ever heard, but he thinks it's funny. WIBU to LTB if he ever actually did it?

personally i think if you're going to go for Gourmet you're better to do an Abel & Cole, Green & Blacks type name... make them think you've been around a while. Abercrombie & Fitch also an example of this, which would be fine if the CEO didn't keep alienating The Entire World.

Thoroughbread is brilliant.

DH wanted to call his equipment hire business 'SLAVE', with the tagline, 'Working For You!'

In his defence, it was Sound, Lighting, Audio-Visual, Entertainment (or something of that ilk).

I eventually got him to understand how utterly and completely wrong other people would think it was.

The CEO of A and F's face makes me laugh.

On that note, how about :

Easy Bread or Bread Air? Or hey, Ryan Bread (Rye n' Bread geddit??)

it's amazebo, isn't it? surgery much?

Thorough-bread sandwich? Not sure I'd want one of those

thoroughbread is no good btw, i bet 99% of people would read it as throughbread initially.

He looks like a cross between the Bride of Wildenstein and Arnold Schawrzenneggar

also... the horse thing... as poppy has just pointed out.

No, it brings us back to Horseham, does it not?

Wildenstein & Schwartzenegger... there you go. there's yer brand name.

Wilde is actually a good pretendy surname for food, i think. so long as it's not preceded by anything too porny.

RiotsNotDiets we have the bap van too...nothing says lunchtime more than the batman tune playing ice-cream van style

How about "Drop Bread Gorgeous"?

Nah, thats like bread to feed the ducks with, as you would not otherwise drop (or through) bread.

throw bread, not through.

'In Bread' is good.

Also 'On a Roll'.

For posh, maybe 'Thoroughbread' or 'Well Bread'....?

Might avoid 'Baps'.

Breadmill (as in threadmill) ?

Well it beats "Angie's Big Baps" which is our local van. Although the correct use of the apostrophe is to be commended.

Ooh yes, Well Bread is much better.

My cousin's is called the Silly Burger

In Bread is catchy. I'm not sure any name would scream gourmet, it'll be word of mouth and any advertising that'll do that.