To ban DP from calling a food van this

[KnittedC]

DP, a chef, is looking into opening a food business; and thinking about a gourmet food van selling hot and cold sandwiches etc. He has mooted the following as a potential name... 'In Bread'.

I think (hope!) he is joking as it's the worst name I've ever heard, but he thinks it's funny. WIBU to LTB if he ever actually did it?

Ok examples of "gourmet" vans that trade at "StEAT" events in Bristol:

Chomp
Coconut chilli
Tambo kitchen
Dorsi
Pizza monkey

Absolutely nit joke butty van names. If he wants to go gourmet he needs to go and look at events like these and research.

I like it, but agree its not gourmet.

There's already a sandwich bar called Upper Crust Gilmours I assume its a chain, at least it looks like one, so that might not be a possible name?

Just as long as he doesn't call it 'The Roach Coach'

What about Panem (Latin for bread)

I love it!

Mine would be a soup van called "Roll With It"

GetOrf Panem would make me wonder why he named it after the Hunger Games

There's a 'bap van' that drives around near me playing the batman theme tune.

Lol at the hunger games

Bread Line?

I don't get it! Is it because it rhymes with "In bed"? There's more to it, isn't there? In bed isn't funny!

Lavender

In bread = Inbred

AHHHHHH! Thank you!

Well, there you go. Thickos like me (I appreciate this is a tiny minority of the population) won't get the joke. So, I say go for it - great marketing tactic to keep the riffraff away!

I like it. Its funny.

Not gourmet. But how gourmet can a butty van be?

We had a similar business..... The bun run

actually... it would totally give me the creeps... which is a bit poncey of me i know but let's say in humans in-breeding is Not Nice so not gourmet iykwim? i would immediately associate it with disease and, er, even rape. Not right at the front of my mind, granted, but it would be there enough for me to want to buy a sarnie off someone else.

DH has always says he wants to have a cake business called Born to Bun, mind you. so it's not like i'm the expert here.

In bread conjures up Horsemeat ham and the like...

yerp, that too, i think, Quint.

I think you need to be careful with branding. I do a little work for a friend who runs an advertising company specialising in names and branding for companies. I often brainstorm and provide a list of names for her clients. A name is more important than you think. It must fit the nature of the company, the client base etc etc. In Bread is not right for gourmet food, as so many people have pointed out. Puns for that end of the market are generally frowned upon. Also - it has been used already: www.inbread.co.uk/events-catering.htm

Also it is only bread he will supply? The name therefore will be misleading and very limited. It is about sandwiches - so the name should reflect this. Wit is OK - a certain kind of wit. So Inbetweeners would be OK, but SpreadEm would not.

If it is gourmet - get him to write down all the things connected with good quality sandwich food - on the lines of Posh Picnics...then something should emerge from that......

I like bready made.

Like Lord of Sandwich.

Bunsnet?

What about 'well bread'?

Or Thorough-bread