To ban DP from calling a food van this

[KnittedC]

DP, a chef, is looking into opening a food business; and thinking about a gourmet food van selling hot and cold sandwiches etc. He has mooted the following as a potential name... 'In Bread'.

I think (hope!) he is joking as it's the worst name I've ever heard, but he thinks it's funny. WIBU to LTB if he ever actually did it?

I like the name, but wouldn't associate it with gourmet food, more sort of greasy spoon stuff.
Nowt wrong with that, just the name doesn't match the food.

It's a given sandwich vans have shit joke names so fine.

If he's genuinely trying to go gourmet with attached prices then no!!

I really like it BUT it definitely doesn't scream 'gourmet'.

that's comedy gold

What's 'gourmet' about hot and cold sandwiches? It's a butty van! Ooooh auto correct just suggested bitty van, sandwiches for the lactivists

Sounds catchy and memorable!

In Bread - I like it. Gourmet food vans are the latest thing. Something to do with avoiding the massive start up costs associated with 'real' restaurants - here.

There are some with wood fired ovens, gourmet pizzas, fancy puddings, stuff like that. They use social media to publicise their offerings and schedules and get a real following.

OP - Good luck to your DH, I hope it does well for him!

It is funny. I would definitely wander over to have a look at his sandwiches.

I like it too.

Alternatively lovecat's Hamwidge van would be great. He could advertise the naice ham he uses and get the staff to wear MN scarves - I'd love to see a van that did that!!!

Surely Upper Crust would be more of a gourmet name?

In Bread did make me snigger though.

Funny-but I wouldn't want to try anything.

Gourmet food from a van-where will he be parked-who is he aiming at?

It's funny but, humour is always subjective. It doesn't suggest gourmet to me.

I think its ok. Better than Roach Coach. House about"Hauling Buns"?

There's one I drive past every day called 'Roll with it' - makes me laugh every time!

I think it's funny, but the joke would soon wear off.

Will he park it outside your house when not trading?

His business cards will be amusing.

nothruroad - I was just about to suggest "Roll with it" lol.
It covers hot and cold food, refers to soup and sarnies .

I like "in bread" but not sure it is gourmet enough. I guess it all depends on the signage and branding.

There is a kebab van in Bristol called Jason 'Doner'van.

I like In Bred.

InBread sounds naff. Howzabout
The Earl Of Sandwich- provided there is no longer an Earl of Sandwich.

I hate it, too, OP.

Simply Bread?

Wouldn't be my choice. And certainly wouldn't suggest a gourmet menu!

wrong for gourmet food

Nothing wrong with vans, really well rated restaurants like Meat Liquor started as vans.

In Bread is pretty good I think.

There is a chip shop round her called For Cod's Sake which makes me smile.

Earl of Sandwich already exists as a sandwich shop iirc.