The layout is horrendous. The Bluewater store is obviously big, and the vast women's wear floor has no clear pattern.
Per Una is front and centre across the main entrance and the range is just too hideous. It used to be that Autograph and Limited were at the front, but since their designs have tanked they've been marginalised.
The boys range is utterly revolting. Please send your designers on an undercover mission to John Lewis, Gap and even Next for inspiration. Better still ask some mothers of boys for input.
But whoever is designing and visual merchandising menswear is onto a winner.
The home furnishings is desperately cramped, but the range is lovely.
Likewise the food hall is stupidly cramped and makes me feel horribly claustrophobic.
Oddly, it's more pleasant to visit a smaller store eg Bromley, Gravesend or Maidstone than the flag stores at Bluewater and Lakeside.