I had a box of Cadbury chocolate given unto me. It contained Twirls, Fudges, Caramels, Eclairs, Twisteds, and Dairy Milks. The selection was called "Heroes". But they are NOT heroes! Firepersons are heroes. The Army are heroes. 4 x 4 drivers that rescue people in the snow are heroes, but chocolates?!
Imagine you've fallen down a cliff while trying to pick up a stray Homebase receipt near the edge. You're holding onto the cliff with one hand and using the other hand to use your phone. You ring 999. What do you ask for? Police, fire, coastguard, or a small half finger of fudge?!!
Is there anybody willing to start one of those petitions to call of Cadburys to change the name of their chocolate selections to "A Selection of Nearly Nice Chocolates"?!!!
I would do it myself but I'm more of an inspirational leader than a doer.