to think MN shouldn't support boots co-advertising newborn bottle sets and "follow on" milk

[ICBINEG]

when there's a national campaign on to promote BF?

Presumably this advert passes the letter of the law regarding the non-advertising/non-special offers on formula for new born's but it defies the spirit in every way possible.

AIBU to expect a little more social responsibility from MN?

"so said my consultant"

Herin lies the problem. Not every so-called 'health professional' is uber clued up on breastfeeding. In fact, most aren't.

"Whilst it may be less healthy,its not unhealthy"

As BF is the biological norm, and formula is 'less healthy' than BF, surely that would make formula 'unhealthy'?

relatively, it is unhealthy

there's no other way to slice it, other than lying

if I let my ds have a milky bar, I know it is higher in fat and sugar than a carrot. I can cope with this knowledge. I don't feel the need to disguise it, twist it or bleat about how unfair it is.

If you FF by choice and are well-informed, then the fact that it is the less healthy option will not come as news to you. If it does - then clearly better information was needed.

oh come on so reduced sex drive is a reason not to breastfeed? I have had no sex drive whilst breastfeeding, doesn't make me want to stop breastfeeding though

I didn't want to get drawn into this gunfight, but polka that's the biggest load of rubbish ever.
Malnutrition can occur in breastfed babies aft 6 months when the weening stage is taking place. Before six months it is incredibly rare.

Mashed potato is obvs not as healthy as broccoli but its not unhealthy.

AreYouADirtBurd - in an evolutionary sense that would not be a downside, it would contribute to family spacing which would increase the life chances of the existing children.

Actually yes more babies are currently admitted to hospital I'll from bf than are due to ff- thats not to say ff is healthier per se but there are risks and they are just not publicised. The reason being that health professionals would rather have an ill baby or two than mums choosing to ff.

news.bbc.co.uk/1/hi/health/7867686.stm

Ariel where did I say that it was a reason to stop?

Exactly far too many midwives are pushing bfing at all costs who really don't understand or keep vigilant enough when there are bfing problems.They have stats and a campaign to keep to.

I was told repeatedly that breast fed babies lose weight,that it's normal and there wasn't a problem- there was,she was dehydrated and malnourished.

Our lovely consultant told us that they had far too many babies admitted due to this and she was angry.

Girloutnumbered unfortunately it is far from rare it's fairly routine.

What difference does it make, if you cant or don't want to bf which I know plenty of mums that didn't like it I didn't, I hated not knowing what he was getting. I'm no way ashamed of it..either way your going to Be buying formula whether its advertised or not

Infants should be exclusively breastfed ? i.e. receive only breast milk ? for the first six months of life to achieve optimal growth, development and health. "Exclusive breastfeeding" is defined as giving no other food or drink ? not even water ? except breast milk

www.who.int/features/qa/21/en/index.html

Why is it not discussed in ante natal classes then?

Hey ignore all you want,I'm aware my consultants views don't fit into the pro bfing lobby as was she but would just like to point out that pretending it doesn't happen is as hypocritical as getting in a lather over a Boots ad and not a McDonald's ad.

but not as hypocritical as trying to stop people discussing the health implications of FF on a parenting forum because it might make you feel guilty

Girl what happens when that can't happen though?
There are many other things one should do in life but not everybody does.

Errrr because the idea is to get as many mums bfing as possible.You don't exactly get an awful lot of info re fling either-it's utter madness and as a mother of a baby that could easily have been brain damaged because of some crappy right on midwife desperate to push the gov stance on feeding it makes my blood boil.

When it can't happen ledkr than ff is a great replacement. All I am trying to point out is that those people on here who seem to think ff is as good as, are wrong. I absolutely know that it's not possible for some mums and I do respect the fact that women have the right to choose. I just dislike it when people suggest that it's the sAme as giving breast milk, it's not.

Who does that Greensleeves,why on earth would any mother feel guilty re ffing,I certainly don't.I've got 3 über bright kids leading a very healthy,stimulating childhood. The first 6 months is diddly squat out of their 18 years of childhood.

I do many things that aren't the reported ideal daily in parenting and believe me 6 months of formula comes waaaaaay down on the list of things I worry or feel guilty about.

Two malnourished babies admitted to an average sized hospital a year would be "far too many babies." It's not quite the same as "inundated" though, is it?

If BF (or indeed FF) babies are getting so malnourished and dehydrated that they require hospitalisation then it's down to ignorance, and not down to the method of feeding.

Aren't people told to expect x-number of wet nappies, to keep an eye on their baby's fontanelles etc?

"Mashed potato is obvs not as healthy as broccoli but its not unhealthy."

Depends on the type of mashed potato. If it's powdered, artificial mashed potato then yes it's unhealthy ;)

Yabvvvu. Why should mn not do the . Some women express so need bottles

Has anyone ever gone into labour in the middle of a bf v ff bunfight?

I'm going for the spot if not!

I just assumed you were a lazy typer!

and that too