to think MN shouldn't support boots co-advertising newborn bottle sets and "follow on" milk

[ICBINEG]

when there's a national campaign on to promote BF?

Presumably this advert passes the letter of the law regarding the non-advertising/non-special offers on formula for new born's but it defies the spirit in every way possible.

AIBU to expect a little more social responsibility from MN?

Thank you, Queen.

I think both options should be promoted equally all this rubbish about "normal" way to feed children etc. so am I / my dc abnormal?

I think what is important is that both mother and child are happy and healthy. Causing stress, guilt pressure etc etc etc over how to feed does not help the situation. It should be an informed choice

Anyway we have strayed massively off course now. The fact that FF costs the NHS millions is true. The fact that countries see increases in BF when they ban advertising of FF is also true. Debating these things is pointless.

In this country we have a partial ban on advertising but that doesn't mean that MN couldn't hold itself to a higher standard than that mandated in law.

Pickled you say, "when I was in hospital the mere mention of formula had them shitting their pants and running off. Im not even exaggerating. "

Er, yes. Yes you are.

Until the debate can move on from 'funny' exaggerations like this, we can't get anywhere.

Flobbadobs what you experienced is excrutiatingly bad care from someone who should not be in a position to 'help' mothers. What happened when you made a complaint about this person?

pumpkin I completely agree. I felt more forced to breastfed my ds than to FF. even when I came to the decision to FF all HCP kept going on at me to breastfed even after I told them I wasn't going to bf

sock most large scale trials control for confounding factors. i can pm you some if you like?

tiktok with all due respect you were not there. We have had this conversation before as well.

One of the staff told me in the middle of the night when I had to ask for FF to top up DS who refused to latch & feed that they were "not supposed to talk about it" and she was bloody nervous.

The approach Breast is best, BF not working out for you? Erm shit here is some formula (but its not very good) was what I got.

I have no earthly reason to fib about it, its not even that relevant to what we are talking about.

In this country we have a partial ban on advertising but that doesn't mean that MN couldn't hold itself to a higher standard than that mandated in law.

Therefore saying that anyone who FF their child are the worst.

OP YABU It's an ad among a sea of ads. It's clearly an ad and we can ignore it.

The unhealthy FF babies theory tends to correlate more to other co-existent (sp?) factors eg poverty.

a step that you need to take for your baby's development I should have said - clearly formula is a step you need to take if you're going out to work full time and don't fancy pissing about with expressing, for example.

FairyJen about 10 times more is spent annually on formula advertising than on promoting/supporting breastfeeding.

I'd say there is inequality there but possibly not in the way you think.

x post with sock.

"It costs, because in general people who have been FF are more unhealthy than those who have been BF. This is a general trend and observed over whole lifetimes."

But this may or may not be because they are BF or FF. So it's misleading to state it in this way. The healthy BF children are most coming form a different background than the unhealthy FF child. It is influenced by socio group ad no research has been done that separates this out as far as I know.

Fairy, why be so annoyed that breastfeeding is described as the normal way to feed?

This is physiologically true. Just as breathing is the normal way to take in oxygen, chewing and swallowing is the normal way to send food down the digestive tract, sweating is the normal way to regulate your body temperature.

It so horribly unsisterly, unhelpful, judgemental and full of faux concern and snobbishness all this anti formula feeding bullshit.

tiktok she didn't come back to me and I received an apology from the doctor who discharged me. The hospital changed it's policy shortly afterwards. It was a huge factor in my decision to home birth for my third though.
A friend of mine had her son there not long after I was discharged and as far as I know the counsellor was only available on request rather than just showing up so maybe my complaint was taken into account.

Maybe increased rates of FF'ing do cost the NHS more in terms of treating issues that BF'ing may have prevented/helped. However, you can't measure that cost in any meaningful way.

What you could measure, if the NHS had a blanket ban on prescribing FF in hospital, is the cost of treating mothers for exhaustion, mental health issues, or physical problems with mastitis etc as a direct result of not receiving appropriate help and support when finding they were unable to BF. And that's before you even consider what harm you could cause to a newborn by not feeding them!

Which bits are 'bullshit'?

Genuine question.

Even if FF costs the NHS money on a population level, it is a DROP in the bucket compared to the money spent on illnesses and accidents related to alcohol, tobacco and unhealthy food.

I would take the formula ad ban more seriously if it were part of a broader ban to encourage health. I think it's pretty ridiculous in a country that, until last year, featured the Carling Cup.

"How is advertising FF irresponsible? Because you are trying to persuade someone to make a choice that is less healthy. If it isn't a choice you do it anyway...so why advertise?" So where do we draw the line at these choice-making adverts then? Let's see....

Any advert for any kind of Alcohol, because, alcohol is bad for you...

Any advert for any kind of fast food restaurant, ready meal, sauce in a jar/packet,

Adverts for sweets, crisps, biscuits, chocolate, desserts, icecream.... shall I go on?

And that's before we get to the adverts for the gambling sites and bingo sites where people will be making unhealthy choices to lose all their money.

No no, only adverts for the best salads plus free range meat/organic vegetables will suffice. Only the healthiest products will suffice, choices need not apply.

Personally I have no idea why anyone actually cares about how other people feed their babies.

Spot on WannaBe-where will it end.

queen I'm not disputing that at all. I'm saying it should be equal. Increase advertising bf by all means but then increase information and support for ff mothers. Fairs fair right?

Quit the guilt tripping, OP. I breastfed DS2 for 2.5 years. I was very ill after having DS1, though - in hospital until he was almost 2 weeks old because i had fluid on my lungs and i wasn't even allowed to hold him for a short period because I was radioactive while it was being investigated. I'm lucky to have established breastfeeding with him at all - in the end, we settled for combination feeding because that was all I could manage while I was recovering. I managed to keep on nursing him until he was 18 months old.