Just been to buy an ipadmini and the saleswoman offered me starter package that was on a deal. The deal was a case and iCloud. Being an apple virgin I asked what cloud is and she just explained that as you can't buy memory sticks for apple products the iCloud is just a memory stick. Great I though so I paid, walked out and then read to back of the pack to see you have to renew it yearly. Am I old fashioned in thinking that a memory stick is something you own and you don't have to keep paying for or risk loosing all your extra photos etc.